Month: August 2018

woman giving presentation

How Can I Explain Google’s Algorithm Changes to My Clients?

According to Google, major algorithm changes happen several times a year and often without warning, occasionally resulting in dropped website page-rankings and severely reduced traffic. It can be very discouraging for marketers to see their clients’ page-ranking fall through no fault of their own. It can be even more discouraging to marketers to have their …

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Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know

What Marketers Should Know About the Amazon Search Engine Ranking Algorithm

According to eMarketer, nearly 50 percent of U.S. online transactions take place on Amazon. As the e-commerce giants continue to grow, it’s a big opportunity for brand manufacturers and sellers to jump aboard if not yet done so. In the latest Marketing ThinkTank webinar hosted by Search Engine Journal, Pat Petriello, Head of Marketplace Strategy …

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cameo app google search

Google Gets Free Celebrity Advertising with New ‘Cameos’ App

Google has recently given celebrities and other public figures more control over the organic search results page of personal questions about themselves that people frequently search. The new iOS app, “Cameos,” allows celebrities and other known people to record vertical video responses to frequently searched questions, with the video answer appearing at the top of …

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Connecting multiple devices

Did Google Analytics Introduce A Cross Device Capability?

Google has started testing a new feature in their reporting and tracking platform, Google Analytics. This new feature, which is now in beta, is called Google Signals which offers cross-device reporting and remarketing capabilities. Google Signals allows Analytics users to take advantage of enhanced advertising features that will ultimately allow users to better understand customers …

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