Looking to make sure your Google platforms have not been updated incorrectly? Then you are in luck because Google has recently announced that the new version of Google Search Console will soon offer history tracking of user actions. This will shows which logged-in user performed significant modifications that could alter the property that you manage on …
Can You See User Actions in Google Search Console? Read More »
Facebook used to be known only for social purposes as it started as a social network, a way to keep in contact with people you may not see every day. Now, people are using it for their businesses and ways to grow their businesses. Many people overlook using Facebook for their business because of that …
Visual search and voice search have expanded and evolved into something more dynamic for SEO purposes, and according to a report from Slyce.it, 74 percent of shoppers report that “text-only” searches are inefficient in helping them find the right product online. According to Gartner research, in 2021 brands and early adopters will transition and redesign …
How Visual and Voice Search Are Changing SEO (Part 1) Read More »
Yesterday, Google announced its newest Google My Business API version 4.2. New features include verification options, new location endpoints, expanded search function, chain membership and product posts, developers now can modify any Google My Business listings programmatically, which can be accessed here. However, to claim access, you will need to send a request and be granted …
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz …
Google Wants You to Be Relevant, Authoritative & Trustworthy Read More »
SEO is a crucial component of a marketing plan in any successful business. In a world that relies so heavily on technology and the internet for almost everything, your online presence is key. However, with a limited marketing budget and CEO that is only focused on the bottom line, it can be difficult to convey …
How to Communicate the Importance of SEO to your CEO Read More »
In Facebook’s efforts to keep “advertising safe and civil,” last week, the social media platform removed over 5,000 targeting options to prevent misuse by advertisers. Facebook was previously under fire for enabling advertisers to discriminate against minorities by creating target audiences that excluded users based on attributes such as ethnicity or religion. Since this change, …
Despite being less popular than Facebook, Instagram is much more appealing to a younger demographic as it offers content that is refreshing as well as stimulating. The social media app climbed beyond the billion-user mark just this last June and continues to grow. At the same time, a significant amount of advertising dollars are being …
The Positive Correlation Between Instagram User Base and Ad Spend Read More »
Facebook advertising is becoming more prevalent as social media becomes a more significant part of our lives. Whether the goal is to introduce a new product, change customers’ attitudes or reach new markets, there are some best practices to go by. If you choose social ads in your marketing strategy, make sure you’re making the …
What Are the Most Effective Strategies for Facebook Ads? Read More »
Over the past couple of months, Google has been working on its algorithm that ranks a website’s advertisements or PPC on the SERP. If your company is putting in money for these advertisements, odds are you want to get results. This new update by Google is still currently in its beta phase & it’s getting a …
A major asset to any small business owner is a Google My Business listing. With a few clicks and after filling out important information such as address, phone number and service area, your business will be equipped with a free listing that will be able to populate in search results and capture leads through website …
How Can I Manage Multiple Google My Business Accounts for Service Area Businesses? Read More »
It’s not a secret that every social media has their own size photos that are allowed, and what they want you to use. How can you crop an image to make it look ideal across all social media platforms? We’ll break it down by platform and their ideal size, so you know exactly what to …
Optimizing your website for search engine success is a journey of long-term investment and patience, as it could take weeks to months for your website to be fully optimized for great search rankings. While you are plugging away to make sure your website is optimized as much as can be, you want to make sure …
According to Cisco research, in 2019, 80 percent of web traffic will be through video. So, if you have not yet implemented a marketing strategy for video content, now is the time! But before you get started you need to define your goals for video marketing, whether your goal is to drive more conversions or …
Search engine optimization consists of many elements, interrelated in a complexed way. Often, SEO specialists need to run extensive diagnostics to determine why a website is not performing as well as we wish it could. Thankfully, Google offers these developers’ tools, available absolutely free so we can easily detect issues on our websites and fix …
Although schema and other structured markup formats have been around for several years, many sites still do not take advantage of this handy tool. Just like adding fresh content to your site, using keywords, and other best practices for SEO… You should be doing it! Maybe you haven’t looked into it because it sounds a …
What to Include In Your SEO Checklist When trying to obtain more traffic, engagement, and conversions for your business, it is crucial to make sure all of your basic SEO tasks have been taken care of. To check this, it helps to have a list handy that outlines the basic SEO tasks any business should …
Are you running Facebook ads but finding that you’re not achieving your desired results? How do companies create ads that stick in your mind, while others are instantly forgotten moments after seeing them? With so much thrown at us on social media, it’s easy to bypass ads that aren’t relevant to what you want to …
Is emailing clients and customers a thing of the past? Do people even look at emails? All of these plus more are always on the minds of small business owners. We work with small business owners every day, and we understand that everyone is busy and wants to do what makes the most sense (and …
Google has once again added a new feature to their local search pack, also known as the local three pack. This latest addition is a tab to the local search pack dedicated to posts from a business’s Google My Business profile. Users will be able to see this new tab if they perform a search …
Google Local Search Pack Now Shows Posts from Google My Business Read More »
