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Month: August 2018

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Can You See User Actions in Google Search Console?

Looking to make sure your Google platforms have not been updated incorrectly? Then you are in luck because Google has recently announced that the new version of Google Search Console will soon offer history tracking of user actions. This will shows which logged-in user performed significant modifications that could alter the property that you manage on …

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How Visual and Voice Search Are Changing SEO (Part 1)

Visual search and voice search have expanded and evolved into something more dynamic for SEO purposes, and according to a report from Slyce.it, 74 percent of shoppers report that “text-only” searches are inefficient in helping them find the right product online. According to Gartner research, in 2021 brands and early adopters will transition and redesign …

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New Google My Business Update

Google Announces its Newest GMB API Version

Yesterday, Google announced its newest Google My Business API version 4.2. New features include verification options, new location endpoints, expanded search function, chain membership and product posts, developers now can modify any Google My Business listings programmatically, which can be accessed here. However, to claim access, you will need to send a request and be granted …

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Google Wants You to Be Relevant, Authoritative & Trustworthy

“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz …

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Facebook Removes 5,000 Targeting Filters

In Facebook’s efforts to keep “advertising safe and civil,” last week, the social media platform removed over 5,000 targeting options to prevent misuse by advertisers. Facebook was previously under fire for enabling advertisers to discriminate against minorities by creating target audiences that excluded users based on attributes such as ethnicity or religion.  Since this change, …

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The Positive Correlation Between Instagram User Base and Ad Spend

Despite being less popular than Facebook, Instagram is much more appealing to a younger demographic as it offers content that is refreshing as well as stimulating.  The social media app climbed beyond the billion-user mark just this last June and continues to grow. At the same time, a significant amount of advertising dollars are being …

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What Are the Most Effective Strategies for Facebook Ads?

Facebook advertising is becoming more prevalent as social media becomes a more significant part of our lives. Whether the goal is to introduce a new product, change customers’ attitudes or reach new markets, there are some best practices to go by. If you choose social ads in your marketing strategy, make sure you’re making the …

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How Can I Manage Multiple Google My Business Accounts for Service Area Businesses?

A major asset to any small business owner is a Google My Business listing. With a few clicks and after filling out important information such as address, phone number and service area, your business will be equipped with a free listing that will be able to populate in search results and capture leads through website …

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