We have come to the last part of our SEO checklist for website owners who want to make a significant impact on their business. Just a few more important factors to optimize your website to its full potential. Time to master the rest of the checklist to set your website up for success! Keywords & …
When reading a blog entry or service page, you may notice certain sentences that have been separated from the rest of the text. These are called header tags, which separate relevant segments of your content to make it easier to read and easier to search engines to scan. Header tags have many benefits when included …
Basic Types of Links Links and brand names are among the top reasons why people will visit your website. There are a couple of types of links you can use on your website that boosts your SEO. External links are from other websites that connect to yours. Internal links are links that move within your site. Both of these …
Every day, internet users are introduced to thousands of different kinds of content as they explore the web. No matter if they are using a mobile device or a desktop computer, content is thrown at you nearly every turn you make on the web. With all of this content available, in order for your content …
6 Ways to Use Content to Increase User Engagement Read More »
Have you ever heard of schema markup? Did you know that it can have a huge impact on your website? Did you know that there are different types of schema markup? Let’s dive into schema markup and how it can help your website. What is Schema Markup? Schema markup is a coded vocabulary consisting of …
Google has released a revised version of the 164-page set of guidelines used to help human ‘quality raters’ evaluate online content and provide feedback to Google. Google first made these guidelines public in 2015 and has revised them several times since. Search Quality Raters Google contracts with over 10,000 search quality raters worldwide to evaluate its search …
Google’s Search Quality Rating Guidelines Get Updated Read More »
If you have a website, you most likely have Google Analytics installed to track the traffic to your website. To figure out what’s working, and what’s not. But when it comes to social media, there’s no tool that tracks it all for you and instead, you have to take advantage of the tools that each …
While this feature isn’t exactly new, it seems as though everyone is just now catching on to Google’s “People also search for” also known as “the short click” box. These suggested queries not only appear in a user’s organic search but also within the paid search results where after a user clicks on an ad, …
Google Shows ‘People also search for’ Suggestions Within Ad Results Read More »
Continuing from last week’s blog, understanding basic technical SEO for website owners can be difficult to grasp, so we broke it down for you! Let’s dive into what other important technical SEO tasks you should be incorporating into your site! Domain If you find yourself with multiple domains, make sure you know what each of …
Internal links are crucial to your website. The top two items within Google’s algorithm are content and links, as a matter of fact. Links typically end up reigning supreme, and while it is important to focus a bit on external links, it is also important to continually focus on increasing the internal links as well. …
Instagram is now the fastest growing social media platform. Instagram Stories are now more than twice as popular as Snapchat, with the company announcing last Thursday that more than 400 million people use the feature each day, up from 250 million one year ago. Snapchat, by comparison, saw a mere 191 million active users in …
Schema Markup is coding you incorporate to your website to help search engines, such as Google, Bing, Yahoo, etc. return more informative results about your website and services to users. From restaurant menus to special events, there is a schema markup code for just about anything you can think of. Google has announced that they …
When optimizing your site for search engines, links are a known to have a major impact on how your site ranks. Within the SEO world, there are really two types of links: Internal Links and Backlinks. This blog is to highlight how and why internal links are important for your SEO efforts. To learn more …
Somewhere along the line, a theory was developed that content marketing could possibly be taking over SEO. While content marketing is a highly relevant tactic, it simply wouldn’t make sense for one to eliminate the other. In fact, it’s actually quite the opposite. The two work together seamlessly to create an unstoppable force. Content needs …
SEO Can’t Work without Content Marketing The purpose of content marketing is to create free information & content on your website that relates to a specific product or service. Blogs & articles are efficient ways to get your target audience to stay interested in your page without them feeling like they are reading an ad …
If you are utilizing Google Analytics within your site (which you should be!) you have most likely come across the term Bounce Rate. When a user “bounces” from your site it means they arrived at your site and completed no other action. Bounce rate is comparing the total amount of sessions by users and how …
In today’s world, consumers are wearier than ever when it comes to emails from companies and organizations. You might hear people talk about the subject and say something along the lines of, “I never read emails from companies, I just delete them.” This is true for many people as they are so used to getting …
Your domain is critical to your SEO strategy: oftentimes, it’s the first thing a customer will see. Domain authority is also a key ranking factor, helping to boost your appearance in search engine results while giving your brand a stronger sense of knowledge and experience in your field. Knowing your website’s domain authority can help …
3 Things to Do to Increase Your Domain Authority Read More »
We’ve come to a point where implementing SEO should be the foundation of requirements for new websites. There was a time where people had thought a nicely designed website would instantly bring in more traffic. We have come across many businesses who spend most of their budget on building a website with little much left …
Looking for more ways to increase the views and searchability of your YouTube videos? If you have already started optimizing your videos using basic YouTube SEO practices, then you are off to a great start. YouTube has recently added a new function to further optimize your videos for better searchability to give you an even …
