Google Knowledge Panels are a great source of additional information that appears in search results when well-known people, organizations and things are searched for. The panel usually appears as a box with an overview of key information and links to resources to help you go deeper into the subject matter you are searching for. Since …
Google Now Allows Users To Edit Knowledge Panels Read More »
We often see that Google does its best to make sure that websites are not spammy and that the user has the best experience. While this is true, there are still a few sites that fall through the cracks. While last year this number was at 9 million users reaching spam sites via a search, …
As marketers, we know consumers absolutely love content. After all, new content keeps customers engaged and coming back for more. The trouble is, creating new content at a consistent clip can be hard. Really hard, in fact. Even the most creative and innovative folks run into some type of block at work occasionally, and this …
Afraid to Re-Use Content? Here’s 3 Reasons You Shouldn’t Be Read More »
As one of the largest professional social media networking platforms, your LinkedIn company page is your opportunity to establish your brand and attract potential clients as well as employees. According to LinkedIn, there are now over 500 million users on the platform, making it more important than ever to optimize your page in order to …
If you’re not adding links to your SEO strategy, you are potentially missing out on growth to your business. Link building can help generate traffic to your site directly. We’ve written 6 simple steps that will significantly improve your link building strategy. Step 1. Get to know your audience. Understanding your audience is a crucial step …
6 Easy Steps to a Successful Link Building Strategy Read More »
Voice recognition is changing the way people search. Since the introduction of Apple’s Siri in 2011, Voice Interfaces have become more and more prevalent in our culture. With Amazon’s Echo and Google’s Home, we now have devices in our homes whose only function is to be given voice commands. The technology behind this voice recognition …
Snapchat has undoubtedly grabbed market share from its social media competitors. Some updates to the platform have been embraced while others caused massive user base backlash, with Snapchat responding by changing it back to its original, user-friendly interface. A not-so-new update or feature was the addition of Geofilters. This type of filter can be added …
Use Snapchats’ Geofilters for a Targeted Marketing Approach Read More »
Building a website that is successful is something that will not happen overnight. Just like with SEO, a website is an investment that you will need to monitor, measure, and improve over time to get it just right. To get to the point of just monitoring and making minor adjustments, you will need to have …
What Are 10 Factors To Follow In Order To Make A Successful Website? Read More »
Google Analytics is a topic we have covered greatly in the Boston Web Marketing blog. One of the most powerful (and free) tools used by digital marketers to track website performance, measure goals, and use as a baseline for progress in marketing campaigns is Google Analytics. If there was a “digital marketing 101” class, the …
How To Find Out What Your Most Popular Webpages Are Read More »
There’s nothing more disappointing than crafting a quality piece of content that has a headline that does it no justice. Producing great content requires a title that captivates the attention of the target audience, followed by social media engagement from liking, commenting, and sharing your posts. While some headlines might be good click bait, there …
Page speed will finally become a ranking factor in mobile search starting July 2018. While it has always been an SEO best practice to have a fast website, up until July, only the desktop version was used as a factor. Google recommends that you start using their newly updated PageSpeed report and tools like LifeHouse to measure …
Instagram recently released it’s newest feature, Instagram TV (IGTV), which will compete head-on with YouTube. This new app will allow users to create and upload long-form (up to one hour), vertical videos that can be watched in-app or within the Instagram App. The app is simple to use, is similar to a regular TV in …
Traffic can be a major indicator that something is wrong on your website. While it is normal for it to go up and down over time, even cyclically, it is not necessarily normal for huge spikes, or for huge drops without a reason. Huge spikes may indicate that there is spam traffic if there is …
Instagram rolled out an algorithm-based feed in March 2016. Ever since then, the algorithms remained a mystery, and social media managers could only make assumptions on how the platform organizes the content in your feed. In June 2018, Instagram held a press conference in San Francisco, where the company employees unfolded the inner workings of …
What You Need to Know About Instagram Algorithms Read More »
With over 700 million active users and 95 million photos uploaded every day, it’s no secret that Instagram is quickly climbing the ranks as a top social media platform. People are using Instagram not only to share photos and videos with their friends, but also to keep up with their favorite brands. Just like any …
The internet is a vast and particularly dense world. When anyone can create their own website, there’s a lot to sift through and even more to consider when it comes to figuring out what needs to be done in order for your website to make an impact. If your goals are lofty, especially for your …
Having quality backlinks to your website is an important ranking factor that Google will look at when deciding where to place your website on search result pages. Similar to other aspects of your website (and life!), it’s quality over quantity with backlinks. Having thousands and thousands of links out there pointing to your website won’t …
Your domain name’s structure and URL is vital for being discovered online. Although they aren’t 100% necessary for every website, we suggest you take a look at all the ways you can improve them. As technical as Google & Bing may be, they still rely on the information provided, so keep this in mind while …
Traffic peaks and valleys are a natural part of the online world, but some can be due to larger causes affecting your site. When you’re trying to decide if your drops are just a regular dip in traffic or a sign of a major issue, you should make sure you check your Google Analytics account …
Talk to anyone in SEO today and they will say mobile search is taking over and will continue to grow as the medium people use to search for things online. The integration of Voice Search within mobile devices is growing with the latest technology better understanding natural language. A Little Background: Google’s Hummingbird …
