With social media being the most common way of connecting with your current audience as well as capping in on new followers, it can be easy to neglect having a PR strategy in place. Companies have taken to social media platforms like Facebook and Twitter to release statements for company events, product releases and crisis …
The search engine giant has updated their Google My Business platform to stop counting anonymous reviews toward a business’s overall rating on Google. Not only do these reviews no longer count to the overall rating, Google has also removed these reviews from the review section of the Google My Business platform. This move brings Google …
Your domain is an important tool: it’s how users are able to find your brand and business online. However, the domain a customer finds you through doesn’t always have to be the main domain you use. You can use domain redirects as an inexpensive way to track leads and source-specific traffic to further your business …
If you’re debating whether you should go all in on keywords and hope that’ll be enough to help continue building your brand, you may want to reconsider. In the process of developing the best SEO results for your company, it’s wise to not ignore your brand and the upkeep of it as well. The better …
When you jump into the world of SEO, it can feel as though a lot is thrown at you at once. Not only do you have colleagues giving you, at times, conflicting information but there’s also the Google beast that needs tackling. Fortunately, though, Google has taken strides in making sure people know how to …
Google Search Console is a crucial tool for monitoring and improving the functionality of a website in order to achieve a better user experience. Since you’re already familiar with the tool, it’s time to improve your skills and start utilizing one of our favorite reporting features – index coverage. Monitoring the errors on your website will …
What the Google Index Coverage Issues Actually Mean Read More »
Local SEO can be broken down to two main categories that have different subcategories underneath them. These two categories are on-page and off-page SEO. On this blog post, we will explore 4 of the elements that go into on-page SEO and what you can do to improve them. Page Titles & Meta Descriptions: Probably one …
You use your smartphone to make calls, send texts and emails, post to social media, and if you’re a content producer, you may be using your phone to write up a draft for your next blog post. But writing from your phone isn’t always intuitive, as relying on your phone’s auto-correct function to fix all …
Email marketing has the highest ROI than any other marketing channel. For every $1 spent, email marketing generates an average of $38 in return-on-investment. Even more, customers like it! Studies show that 72% of people prefer to receive promotional content through email. Step 1. MailChimp vs. Constant Contact MailChimp and Constant Contact are universally agreed …
Google has announced that there are some features being dropped from their Google News sector. The features being dropped are ones that were webmaster and SEO features for Google News publishers, and they are the standout meta tag and the Editors’ Pick section. This move comes as a result of the company launching the new …
Google News No Longer Supports the Standout Meta Tag & Editors’ Pick Read More »
Back a few months ago, it was all the rage to start creating elongated meta descriptions. There was a study done by Moz, where it was found that the best length for meta descriptions was between 50 and 300 characters. This being said, for many years, the limit was about 160 characters, meaning that many …
If you’ve currently set up a PPC campaign, there are several factors to take into consideration. While it may seem simple to set up the campaign and get it launched, you’ll want to be mindful of your copy, landing pages and keywords. The day-to-day maintenance is crucial when it comes to creating a successful PPC …
According to We Are Social, over 3 billion people in the world are on social media. No other media outlet reaches as many universal impressions and engagement. Social networks can be a very beneficial investment for brands and businesses; and Facebook, Twitter, Instagram, and others are fast, affordable and effective in reaching almost half of the …
What are the Benefits of Using Social Media for Business? Read More »
If you go to any reputable website these days, you’ll likely find a blog implemented on the site. A blog is a great way to get traffic flowing to your site and can potentially lead to an eventual conversion. Sadly, there are plenty of companies and brands out there that aren’t utilizing their blog to …
Google Search Console, formerly known as Webmasters Tools, is a highly valuable asset for any SEO or webmaster. Next to Google Analytics, it is an industry standard of a product that is recognized as a must for any serious webmaster trying to drive organic search traffic and improve their website. With that being said, what …
After spending enough time writing, you’ll probably find yourself struggling to come up with ideas that both you and the reader find interesting and informative. You know there are good topics out there, but you might not be sure how to do the proper research. There are several tools out there for topic research, and …
Nearly 70% of American adults (Pew Research Center) utilize social media to share information, interact with one another, and entertain themselves, making it one of the best ways to promote your business. With new platforms, algorithms, and tools coming out on a frequent basis, establishing a solid social media presence can sound daunting. By putting …
Podcasts have been an underrated SEO strategy for many years. From Youtube videos, to blog posts, many individuals have searched for an alternative form of content to add to their sites. Podcasts can be a huge way for you to increase your reach, as well as increase the content in different ways. We will learn …
Google announced that they are now letting the general public register for ‘.app’ domains when creating websites. The ‘.app’ is a top-level domain (TLD) that was only exclusive to Google, as the search engine giant purchased the TLD three years ago for $25 million dollars. Since 2015, only relevant developer communities were able to register …
Google Letting General Public Register ‘.app’ Domains Read More »
Having a social media presence has become a routine marketing tactic for nearly every business, and with its unwavering online evolution, marketing professionals are constantly searching for answers on how they can best leverage social media within their organization’s marketing efforts. Here are some of the most frequently asked questions related social media marketing. Does …
10 Commonly Asked Questions About Social Media Marketing – Answered! Read More »
