Facebook is an incredible platform to reach your target market through social media. According to thedrum.com, a 2015 study showed that 52% of consumers are influenced by a Facebook campaign. Is just sending a post to a regular account enough? Learn quick tips to maximize your Facebook post. The first step you want to take …
Quick Tips to Maximize Your Facebook Marketing Campaign Read More »
If you’ve spent anytime around SEO Specialists or Webmasters, chances are you’ve heard the term “indexing.” At first glance it may seem like a complicated term or idea related to your website. After all, the definition of indexing doesn’t directly have anything to do with webpages, websites, or the internet in general. Don’t worry, indexing …
Earlier this week Google announced on Twitter its “Broad core algorithm update” on Monday. Google also mentions that it “routinely” does updates “throughout the year” which may answer some questions for sites who have experienced gains or drops. However, this does not necessarily mean pages that have dropped have something wrong with the page, it’s …
Email Marketing is a great addition to any current and future marketing campaign regardless of your industry, size or product. It keeps customers up to date with news and services your business has to offer while not requiring a huge budget to maintain. It’s important to tailor your newsletter to your audience, but if there …
Best Ways to Collect Email Addresses for Your Newsletter Read More »
One of the fastest-growing social channels, Instagram is offering a wide array of marketing opportunities. It’s been evolving into a massive visual-oriented platform with millions of active daily users. A common mistake seems to be buying bots and conducting a mass following. There tends to be minimal return on investment from these shady practices since the …
Are you looking for extra steps you can take to boost your search result ranking? Adding structured data to your website can help! Structured data can improve your site’s crawling by making your content easier for bots to read and process and help boost your posts on social media platforms. There are several branding opportunities …
Why You Should Use Structured Data for Your Branding Read More »
If your company has been on Facebook for a while, you’ve probably have noticed a decline in the amount of organic reach for most of your posts. With changes made to Facebook’s algorithm over the last few months, your business profile, among others, are now struggling to get noticed in your users’ over-saturated newsfeeds. So …
When it comes to casting a wide online visibility net for your business, SEO is the way to go. Everyone is on the web these days, even your grandparents, so it’s beneficial for your business’ livelihood to rank well in online search results. But, the benefits of SEO run deeper than just appearing front and …
Think Your Business Doesn’t Need SEO? Think Again. Read More »
Google has updated its schema documentation around job postings that could prevent you from showing job schema in the future. This new update targets websites that use schema for jobs that have expired but the listing is still on the site. Google encourages websites to take down expired job listings as soon as they are …
Google May Issue Manual Actions Over Job Schema on Expired Job Listings Read More »
As of today, Google has begun rolling out its mobile-first indexing to even more sites than before. We have been seeing this happen at a much more steady pace than ever before. Back last year, we saw a few sites had indexed mobile-first, however, these were only a select few and because of that reason, …
A Beginner’s Guide to Dealing With Mobile-First Indexing Read More »
When was the last time you went to a website that loaded extremly slow? Chances are, after waiting at least 15 seconds for the website to load, you give up and look elsewhere for the information you need. In a fast paced, busy world, users don’t have time or patience to wait for your website …
Instagram is emerging as one of the top advertising platforms for businesses across all the industries. While you can advertise as a traditional post and a story post, an Instagram story post has often been neglected as there are more restrictions and limitations when it comes to posting ads on your Instagram story. Over the years, …
Automatic Full-Screen Support For Instagram Stories Read More »
As an online marketing professional, we use Gmail every single day. Whether we are using our email account, logging into analytics, or checking our Google my Business profile, Gmail is the platform that connects them all! It is not just online professionals that use Gmail either, according to Tech Crunch, Gmail has over one billion …
Chrome has recently been reported to have begun testing on themed search suggestions. What this essentially does is show your most recent search below the query bar and then gives some alternative suggestions. Let’s take a look at some of the reasons why this may be revolutionary in regards to web browsers. Unique As one …
Google Chrome Begins Testing Themed Search Suggestions Read More »
Google has expanded the menu function within Google My Business to cater to businesses other than restaurants. This expansion will allow more businesses to add the services they provide into the menus of their Google My Business profile. Not only will restaurants be able to use the menu function, but the expansion can have businesses …
Google My Business Expands Menu Editor to Support Service Menus Read More »
As you go through and audit your marketing strategy, you may be considering getting rid of your Facebook page. Recent algorithm changes have affected the potential reach of business pages and may seem a bit like speaking into the void. However, keeping your Facebook account active and continuing to push fresh content out should be …
Are you looking for some quick tips to get your website ranking on the first page? The SEO process can be very lengthy and stressful at times so we’ve provided few golden tricks to help you snag the top spot! Page Title & Meta Description Writing a detailed page title and meta descriptions can help you …
YouTube has rolled out a new advertising model, optimized for reach. The TrueView bumper ads can be skipped after the first five seconds and play before content on the platform. The initial purchasing model required advertisers to pay if the viewer watched 30 seconds of the ad or if the viewer clicked on the links. What …
YouTube Announces New TrueView Ad Purchasing Model Read More »
What is a Google Knowledge Graph? A Google knowledge graph is a grouping of knowledge from a variety of sources that show as one graph. This typically pops up to answer a query that is question-based, or if you have typed in a person, place or thing (any noun typically pulls up a knowledge graph). …
3 Ways to Increase Visibility Via A Google Knowledge Graph Read More »
Since nearly everyone has a mobile device, mobile web browsing has rapidly increased in popularity. As a result, more and more users are making mobile web purchases. Having a properly optimized website for all mobile devices will help you remain profitable and even give you an edge over the competition. Here are 4 ways to …
How Can I Optimize My Website for Mobile Devices? Read More »
