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March 2018

what's your story

Facebook, Instagram or Snapchat Stories: Which is Best for My Business?

Since Snapchat originated the era of disappearing video, more social media platforms started incorporating this ever-growing trend. From a marketer’s perspective, even though the content you might upload will quickly vanish, it gives you rapid-fire cycles of advertising opportunity. Since the Stories are now prevalent not only on Snapchat but on Instagram and Facebook, how …

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A photograph of the phrase "honesty is the best policy" written under paper that is being ripped away.

Fight Fake Reviews

In the online world, there’s a lot to absorb. When it comes to finding new restaurants, home service companies, or skin care products, we often turn to online reviews to guide our decisions. If something is rated on a lower scale, roughly three stars or less, a lot of users will think of the place, …

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google my business

Can We Add Business Descriptions in Google My Business?

Google announced that they have added a new feature to their ever-growing Google My Business Platform. Business owners can now add a business description to their Google My Business profile. When the business is searched for, the description can show up for both Google Maps and regular searches. To add your business description, log into your …

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benchmarking

Using Google Analytics Benchmarking to Keep Up with Industry Standards

The more you know about your industry and the more in depth you look at your audience and their preferences, the more successful your website and business will be. If you’ve been wondering how your website is doing in comparison to others in your industry, the Google Analytics Benchmarking Tool will tell you just that …

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Facebook

Brands Are Not Likely to Leave Facebook Ads Amidst Current Scandal

With the recent surface of the Cambridge Analytical scandal, Facebook is facing threats from Facebook users all over the world. Some of the people who already deleted their Facebook accounts include Elon Musk, CEO of SpaceX and Tesla. Advertisers are not happy with Facebook either, and they are voicing their dissatisfaction. However, advertisers will always …

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google keyboard

Everything You Need to Know About Google My Business

One of the biggest listing services, Google My Business (GMB) can be a great asset for improving a business’ online visibility in SERPs. By default, GMB conveniently showcases the most frequently requested information about a business, such as the address and directions, hours of operation and phone numbers, links to a company’s website and similar …

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How to increase facebook page traffic with new update

Noticed a Decrease in Facebook Traffic? Here’s What to Do

Facebook has recently announced that pages of brands and businesses will become less important on the news feeds of Facebook users, which in a result, could mean fewer views and traffic to your website. If you are starting to notice a decrease in traffic on your Facebook page, there are other strategies you should consider. …

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