Google started rolling out mobile-first indexing to websites following mobile best practices. This is the first major rollout of the new indexing protocol after some sites were migrated in October 2017. Google has been making a push for more websites to become optimized for mobile viewing in recent years with solid deadlines being announced in …
Google Announces Wide Mobile-First Indexing Rollout Read More »
Most blogs and social media platforms will notice a dip in traffic over the weekend, and this is more than likely due to not posting over the weekend, as well as fewer people being online and at work. With the average person working a typical Monday through Friday job, it can be easy to neglect …
Since Snapchat originated the era of disappearing video, more social media platforms started incorporating this ever-growing trend. From a marketer’s perspective, even though the content you might upload will quickly vanish, it gives you rapid-fire cycles of advertising opportunity. Since the Stories are now prevalent not only on Snapchat but on Instagram and Facebook, how …
Facebook, Instagram or Snapchat Stories: Which is Best for My Business? Read More »
In the online world, there’s a lot to absorb. When it comes to finding new restaurants, home service companies, or skin care products, we often turn to online reviews to guide our decisions. If something is rated on a lower scale, roughly three stars or less, a lot of users will think of the place, …
Email marketing is always a hot topic in the digital marketing landscape. With online platforms like Mail Chimp and Constant Contact offering free trials for up to a certain number of subscribers, the channel is as accessible as ever. Across all industries small to large businesses leverage email marketing to grow revenue, register users, and …
Google announced that they have added a new feature to their ever-growing Google My Business Platform. Business owners can now add a business description to their Google My Business profile. When the business is searched for, the description can show up for both Google Maps and regular searches. To add your business description, log into your …
Can We Add Business Descriptions in Google My Business? Read More »
The more you know about your industry and the more in depth you look at your audience and their preferences, the more successful your website and business will be. If you’ve been wondering how your website is doing in comparison to others in your industry, the Google Analytics Benchmarking Tool will tell you just that …
Using Google Analytics Benchmarking to Keep Up with Industry Standards Read More »
Recently, we have seen many changes from Google, and we are also anticipating a few more. In the past month, we have been working on a few of the following things in anticipation of what is next for Google. Let’s take a look at some of the things that we will be seeing more of …
How should you go about writing for SEO in 2018? Most of the SEO advice out there is outdated or potentially blackhat. The tactics that may have worked in the past could get your site penalized today. Back in the 90’s and early 2000’s you could rank a page really high in search results by …
With the recent surface of the Cambridge Analytical scandal, Facebook is facing threats from Facebook users all over the world. Some of the people who already deleted their Facebook accounts include Elon Musk, CEO of SpaceX and Tesla. Advertisers are not happy with Facebook either, and they are voicing their dissatisfaction. However, advertisers will always …
Brands Are Not Likely to Leave Facebook Ads Amidst Current Scandal Read More »
Facebook has been in the news a lot lately, for several reasons. As a Digital Marketing company, we’ll focus on their recent changes to their algorithm. A few months ago, Facebook made a ground breaking announcement in regards to their algorithm and its affect on brand pages. The announcement made it more difficult for brand …
How are Brands Reacting to the Facebook Algorithm Update? Read More »
One of the biggest listing services, Google My Business (GMB) can be a great asset for improving a business’ online visibility in SERPs. By default, GMB conveniently showcases the most frequently requested information about a business, such as the address and directions, hours of operation and phone numbers, links to a company’s website and similar …
Everything You Need to Know About Google My Business Read More »
Logging on to your account only to find a “Suspended” notice at the top of the page might lead you to think the worst. To maintain a safe environment for users, email and social media platforms will suspend accounts that violate content policy. It takes a lot for an account to be suspended on email …
Facebook has recently announced that pages of brands and businesses will become less important on the news feeds of Facebook users, which in a result, could mean fewer views and traffic to your website. If you are starting to notice a decrease in traffic on your Facebook page, there are other strategies you should consider. …
Noticed a Decrease in Facebook Traffic? Here’s What to Do Read More »
There are a few things that should be the top priority in regard to websites. These things are content and links. Content and links are two of the most highly rated items by Google, and they act as so much more than that. The content that is written and on the site is crucial because …
Reviews are a powerful and helpful tool for any business, whether small or large. Reviews are how the customers can express how they really feel about the company and services. Reviews also play a big part in lead generation as most people will look up reviews on a company or service before using them to make sure …
SEO, more specifically, Local SEO, has plenty of factors that help determine your website’s ranking within Google and other search engines. Factors such as content, back links, and other metrics go into determining where your website will show up in search results. One of the largest parts of Local SEO is something called, “NAP Consistency”. …
Google’s John Mueller Offers Insight Though it’s been about a year since Google first announced the eventual move to a mobile-first index, Google has been limited in the insight they’ve given. Recently, Google executive John Mueller offered some information about how the mobile-first index will work and what we, as both consumers and digital marketers, …
Google Reveals New Details About Mobile-First Index Read More »
Utilizing social media, particularly Facebook, to get your small business noticed is a great way to attract more attention to your service and garner more business. Social media alone won’t cut it, however, as you’ll need an official website for your business too. If you do have a website, social media can be a fantastic …
How Can I Promote My Local Business on Facebook? Read More »
There are a lot of moving parts that need to be working together in perfect harmony in order to have a successful online presence, and at the heart of those parts is your website. Keeping your website up to date and optimizing it properly will have a positive impact on user experience and the amount …
