In an effort to connect users with useful websites, Google is making some changes to its image search. The search engine giant will be getting rid of two functions such as the “View Image” button and the “Search by Image” button. Instead of having the “View Image” button, Google will simply be keeping the “Visit” button …
Whether you are new to Search Engine Optimization or have years of experience, we all started from the same point. Mistakes happen, and even the brightest people in the SEO industry have made errors in their lives. We’ve put together common mistakes you should avoid to achieve better results. Putting Bots Above Humans. Trying …
Google Search Console is a powerful tool. Formerly known as Google Webmaster Tools, the platform allows SEO’s & Webmasters alike the ability to check on the health of their website, along with other data that can be utilized to improve your website. A common use of Search Console is to check on your sitemap.xml and …
Google Chrome has officially started blocking intrusive ads as of this morning, February 15, 2018. Advertisers that utilize obnoxious pop-up or flashing ads have been marked by Google and their ads will be blocked by Chrome, even ads run by Google themselves are subject to being blocked. Google notified publishers and advertisers of this eventual …
AMP for Email? Following their recent AMP Story update, Google announced they will now be offering the advantages of AMP pages to their inboxes. Follow along to learn more about this exciting new development from Google. A Review of AMP AMP stands for accelerated mobile pages. The project was designed to improve the performance of pages, …
Installing an SSL certificate to switch your website to HTTPS has been heavily suggested for months now, especially if you want to remain on top of the SEO ball. Not only is having a site with an SSL certificate considered a ranking factor, but it’ll also add more security to your site and make visitors …
Are you using the same social media strategies that could be as old as when Facebook was found? Do you continue to use them even if you don’t see any measurable success? Let’s explore what not to do. 1. Only Posting Links In the past, many social media managers have only posted links to …
3 Social Media Strategies You Need to Stop Doing in 2018 Read More »
With mobile search continuously on the rise, local search optimization has changed dramatically over the years, with competition for space on the shrunken first page at an all-time high. Making sure your content is optimized for local search is vital to appearing in search results. Make sure your listings all have the correct name, …
Within recent years, studies have shown that Facebook’s growth has been driven by older users, and younger audiences have transitioned to other, seemingly hipper social media platforms like Snapchat. According to new research from eMarketer, Facebook is losing younger users at a faster rate to Snapchat. Snap is anticipating about 1.9 million new users …
How Can I Avoid Losing My Facebook Followers to Other Social Media Platforms? Read More »
This morning at the AMP Conference, Google announced their latest addition to the AMP project, AMP Story. Google describes this new exciting feature as a “mobile-focused format for delivering news and information as visually rich, tap-through stories.” The idea is no different to what we are already used to seeing the likes of Instagram …
Social media has been one of the most reliable and profitable marketing channels for brands and businesses in all industries. While any business can benefit from a better online presence, Instagram is an untapped market that has not been utilized by a lot of local brands. Setting up an Instagram account can be the much-needed …
4 Things to Keep in Mind When Setting Up Your Brand’s Instagram Bio Read More »
We often hear about how Google is always constantly changing, and this is extremely true. This being said, it is believed by many that Google changes their algorithm upwards of 500 to 600 times a year. This means that an algorithm change can happen about twice a day, which ultimately leads us to the fact …
There are always improvements that can be made to the content on your website to help increase the rankings on search result pages for the keywords and locations you are highlighting as well as conversions. By thinking outside of the box, tapping into your creative side, and optimizing properly, you’ll see your rankings increase in …
4 Ways to Improve Your Content to Increase Rankings Read More »
Google has officially announced that websites that haven’t migrated to HTTPS by July 2018 will be marked as “not secure” in the address bar. Currently, the warning that appears is simply a circle with a lowercase “i” inside. The new notification will coincide with the release of both Chrome 68 and a new Speed Update. …
Websites Without HTTPS Will Be Marked “Not Secure” This July Read More »
Domain names are essentially the name of your website and the first thing you see when visiting a new site. Domain names are how people identify with certain websites or businesses, and a simple, easy to remember domain name can have a positive impact on your business. Domain names are how users access your website …
SPEED! The answer is a very simple one but the process can be time consuming and the process confusing.First, why are images so big? Images you take with your cell phone contain loads of data that you as a viewer will most likely never see. On the back of each image lies a data set which …
In the world of SEO, semantic search really changed the way we have to think. Different strategies are crucial to ensuring that semantic search earns us the spots we should be getting. What is Semantic Search? Semantic search is Google’s way of improving search results so that it can appease a more conversational search …
When we think of search engines we often think of the obvious ones – Google, Bing, and Yahoo. There is one more search engine that people often overlook, a search engine so popular that it is second behind Google in popularity… YouTube. It’s not that people forget about YouTube, but most people don’t realize that …
Have you noticed how social feeds are becoming more video-oriented? Social videos have been a growing trend for any successful content strategy, as they do a great job capturing people’s attention and stimulating the engagement. For small and medium sized businesses, the idea of video marketing can sound like a time-consuming and expensive investment, considering …
Where to Find Free Stock Videos for Social Media? Read More »
As we wrote about before, email marketing is one of the most cost effective ways to spread your message and convert users. You can sign up for a platform like Mail Chimp or Constant Contact and use out-of-the-box templates to start marketing your services to your email list. From there you can segment your email …
