Schema is one of the most powerful ways to optimize your content and positively impact the way it ranks. Although there are variations of Schema and how your content appears on search result pages, even the most basic versions of Schema can have a large impact. What is Schema? Schema is a type of microdata …
YouTube will begin providing slightly less data in analytics reports in order to protect viewer privacy going forward. While demographic information will continue to be included in the report, creators and channel managers will not be able to view filtered data by product or on private videos. Currently, creators can filter demographic information by the …
YouTube Removing Demographic Data from Analytics Read More »
Did you know organic search makes up 1/3 of traffic to company websites? So, what does that tell you? SEO is still relevant as ever. If you are someone who owns a business, it’s important that you should at least know these 5 SEO basics even if you don’t have any technical experience! 1. Links …
SEO basics you need to master (without any technical experience) Read More »
Over the past few years, many industry-related statistics have shown that images and videos significantly increase user engagement on social media. However, the seeming lack of quality stock images prevents some business accounts from nailing a visual strategy and standing out from the competition. Follow our guide on how to use stock images and take …
How Can I Make Stock Images Stand Out on Your Social Media? Read More »
Simply registering an account and posting isn’t enough for your Facebook marketing strategy. If you want to build a strong following that generates new likes and traffic back to your website from your Facebook profile, here are four things you can do today to improve your Facebook page. Your “About” Section When users want to …
When it comes to hashtags on Instagram, it gets a little bit controversial. Some people hate them. Some people love them way too much. Did you know that one hashtag can improve your posts engagement rate by 12.6% on average, according to this study? This blog will help you learn how to use hashtags on Instagram …
With mobile being a leading factor in searches and everyday use, it is not surprising that Google is making a push to get marketers and webmasters to improve their mobile site experiences. To help with this push, aside from their Mobile-First Index, the search engine giant released two new tools: a new Mobile Scorecard and …
Did Google Release New Tools For Mobile Page Speed? Read More »
AMP or accelerated mobile pages are some of the most talked about newcomers, in regard to search engines. Seemingly, Google wants to remain focused on these kinds of pages, as they are amazing for user experience, but how will they begin to improve this? By adding a heavier focus on these kinds of pages. This …
Using Instagram to drive traffic to your website can present a series of challenges, such as not being able to include links in your posts as well as telling users to “click the link in bio.” If you have a business account or if you’re verified on Instagram, you can use Instagram Stories as …
What is Keyword Cannibalization? Keyword cannibalization is one of the things that you should definitely steer away from in regard to website content. Cannibalization, as well as stuffing, can be viewed as spammy from search engines, such as Google, and can ultimately get you downgraded in terms of ranking. Making this mistake can be an honest mistake, …
What Do People Often Get Confused About With Keyword Cannibalization? Read More »
Is Yelp Advertising Effective? Yelp is yet another paid advertising platform for companies to show what they have to offer clients. Regardless of the industry you are in, listing websites should be on your radar. Follow along to learn more about Yelp advertising to see if your money is worth the investment. What’s So Special …
If you look around, text ads are no longer the dominant features in the advertising industry. A picture speaks a thousand words. A video, which is technically made from a lot of pictures, definitely tells rich stories. We haven’t seen so many opportunities for visual marketing, especially video marketing, as we’ve seen the past couple years. …
Video Marketing Trends You Should Be Aware Of In 2018 Read More »
Google has dropped, and has silently dropped for a few months, the support for the news meta keywords tag. This tag was introduced to help news publishers back in 2012 to help Google understand news content. According to Google, it has stopped its support of this feature for some time now. Publishers can still keep these …
As a business owner, it’s important to fully understand what exactly digital marketing is and how it is beneficial to your business. Users are now spending more time online than they did five years ago and the way users are shopping and interacting with the internet has completely changed. Since many activities have moved online, …
Everyone at one point or another has encountered a website, either on mobile or desktop, that is incredibly slow. Studies show that users will leave your site if it takes even just more than a few seconds to load. This should be reason enough to prioritize your website’s site speed. To put it straight forward, …
Google has long hinted toward its eventual rollout of a new mobile-first index method. Google started testing this new indexing procedure back in 2015 and has long been conducting beta trials for the new method, but now they are ready to roll out the real deal. There is no set date for the rollout, but …
With social media creating an open dialogue between companies and consumers, comments on your posts will not always be positive. Sometimes, the negative feedback isn’t always based on facts, just a customer holding a grudge, so how do you manage negative comments on social forums? Here are five ways to manage negative online …
Yelp has begun running tests to measure how their advertisements affect offline restaurant visits. Last July, Yelp ran attribution tests with Jack Astor’s Bar & Grill, a Canadian restaurant chain, using the review platform’s recently acquired WiFi software. How Yelp’s Test Worked When users signed in to Jack Astor’s guest WiFi network, Yelp matched …
Google has recently announced that they will be starting to use AMP stories to help engage users even more than ever before. These stories will be a content-rich visual way for users to tell their stories, whether that be a business, etc.. While this is still in its more experimental phase, it seems to be …
In an effort to connect users with useful websites, Google is making some changes to its image search. The search engine giant will be getting rid of two functions such as the “View Image” button and the “Search by Image” button. Instead of having the “View Image” button, Google will simply be keeping the “Visit” button …
