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February 2018

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How Can I Make Stock Images Stand Out on Your Social Media?

Over the past few years, many industry-related statistics have shown that images and videos significantly increase user engagement on social media. However, the seeming lack of quality stock images prevents some business accounts from nailing a visual strategy and standing out from the competition. Follow our guide on how to use stock images and take …

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What Do People Often Get Confused About With Keyword Cannibalization?

What is Keyword Cannibalization? Keyword cannibalization is one of the things that you should definitely steer away from in regard to website content. Cannibalization, as well as stuffing, can be viewed as spammy from search engines, such as Google, and can ultimately get you downgraded in terms of ranking. Making this mistake can be an honest mistake, …

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Yelp Tests Offline Attribution

Yelp has begun running tests to measure how their advertisements affect offline restaurant visits. Last July, Yelp ran attribution tests with Jack Astor’s Bar & Grill, a Canadian restaurant chain, using the review platform’s recently acquired WiFi software.   How Yelp’s Test Worked When users signed in to Jack Astor’s guest WiFi network, Yelp matched …

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