YouTube is huge right now and loved by users so take advantage of their attention and optimize your efforts. If your company currently has a YouTube channel, take a look at the videos to see if there is closed captioning, links back to the website, a call-to-action, a description of the video and keywords. It’s …
As we welcome the New Year, we must look ahead to 2018 and see how we can improve our SEO performance in the upcoming year. Not only will there be changes in Google’s algorithms to look out for, but there are several ways to improve your website’s content on your own. What better time to …
Google has confirmed that earlier this month there were updates to their algorithm that have been significantly shifting rankings in SERPs. What the updates seem to be focused on are keyword permutations and websites that are utilizing doorway pages. Keyword Permutations The websites that got hit by the algorithm update were ones that had …
Now that the holiday shopping season is officially over, you’re probably exhaling a sigh of relief that your bank account is no longer suffering from endless shopping, but if you’re in the world of digital marketing, you’re probably worried that your website traffic might suffer. You’ve spent months prepping for the shopping season and …
As many of you may have heard, the FCC recently voted to repeal net neutrality, but what is net neutrality, and what could it mean for your website? Net Neutrality Basically, Net Neutrality prohibits internet service providers (ISPs) from blocking or restricting certain internet content from their users. ISPs include Verizon, Xfinity, and …
Many professional SEO Specialists will say that back links and content are the two most important ranking factors when it comes to a website. Are you looking to implement some SEO strategy into your website as we enter into 2018? If you own a small local company, or even a large enterprise, backlinks are crucial for …
Technical SEO mistakes are a big deal as they are the backbone of your online marketing strategy. A mistake in your SEO plan can lead to dramatic changes in your search engine results. Let’s look at some of the most common technical SEO mistakes from a SEMrush study conducted with 100,000 websites and 450 million …
What are the Most Common Technical SEO Mistakes? Read More »
Considering that 62% of smartphone owners use their devices to look up health information, it is important to have an online presence to attract patients and target the keywords that potential customers are searching for. Consider this, more and more people are finding healthcare providers via Google searches, and every year the search volume for …
5 Reasons Why SEO is Important for the Healthcare Industry Read More »
Google Trends, formally known as Insights for Search, can be your best friend — if you use it right. Here are 4 ways to use Google Trends for SEO. Keyword Research This may seem obvious, but many people overlook Google Trends and use Keyword Planner or other industry standard tools instead. Trends can …
Links that improve your search rankings are important, but links can also drive qualified traffic to your site. Backlinks are a key component of the long-term success of search engine optimization, but in the short-term, links can also drive strong and continuous traffic. Here is how you can begin generating links that drive traffic. …
Facebook Advertising is an effective advertising channel if you know how to use it correctly. Facebook ads can easily expand your audience by thousands. However, there are specific ways to use Facebook ads in order to make the most of it. Facebook is taking over the world. Many people are glued to it daily. In …
Mobile SEO Audits aren’t the most thrilling part of owning a website, but mobile accounts for more than half of all website traffic, so it’s critical that you perform an audit on your site. Mobile optimization should be a large part of your SEO strategy, and that goes beyond the easy diagnostic tests on Google. …
In a rare move from Google, the company recently offered some insight into how their new mobile-first index will help to prepare users for the new system. Google added a new blog post to their famous webmaster blog. Unlike many of Google’s changes and updates, they took this step to offer insight likely because of …
Google Offers Insight Into Preparing for Mobile-First Index Read More »
If you’re working in the SEO field, you should have a solid understanding of the trade and be able to communicate that understanding to your clients in a clear and concise manner. Sometimes, clients don’t quite understand the ins and outs of SEO or what it does for their brand, exactly. In order to be …
3 Things You Must Be Doing As An SEO Professional Read More »
It is no longer a secret that Google is rolling out its mobile-first search index update in 2018. That means Google will start ranking websites based on whether the website is mobile-friendly enough for the user to enjoy the content. The index actually has already started and it has rolled out to sites that are …
Looking for new content ideas for your editorial calendar? One of the biggest challenges for creating content is knowing where to look for ideas to produce “engaging content.” One way to solve this problem is turning to social media and looking at “trending topics.” Looking up hashtags on social media is an indication that …
The advent of online shopping has made purchasing products and even scheduling services easier than ever. However, there are certain things a potential customer will not want to purchase without talking to a live person first. If you sell this type of product or service, you may benefit from adding a live chat feature to …
As of late, we have seen a bit of information coming out, saying that Google is now taking 300 character meta descriptions and displaying them in search results. This could potentially be a massive gamechanger for specific reasons. In regard to SEO, it means that we have more room to fit keyword-rich content and more …
Search Engine Optimization is an industry that literally changes every day. With all these changes comes new strategies and designs that marketing experts use to improve their ranking results and effectively provide powerful SEO output. Similarly, the Holiday season comes once a year, and every year is different. Different time, different age, different gifts. There …
Search engine optimization is complex and there are algorithm updates, trends, and changes rolling out on a regular basis. Keeping up with these trends and utilizing them on your own website will allow you to dominate SERPs (search engine result pages) and help increase your chances of converting users to your website into paying customers. …
What are the SEO Trends to Look Out for in 2018? Read More »
