If you own a business, chances are you also have a website (If you don’t, take a look at our guide to why you need a website). A website does not only make it easier for customers to find information about your business but it also increases your company’s online presence, which in turn attracts …
You may often see the term AMP in search results, or just in general online, between people posting about this on social media and blog writing about this term. It is actually the abbreviation for “Accelerated Mobile Pages“. These pages are essentially a “stripped down” version of the original page, which gives many benefits to …
Earlier this year Google’s Gary Illyes mentioned on his Twitter that if you are not able to read your text out loud, then it probably will not rank either. This is essential for anyone who believes keyword stuffing can still help them. Google is getting smarter, and after the Hummingbird update, Google became a lot …
Social media has numerous benefits for business owners, including driving to your website and increasing sales. Over the years, numerous social media platfoms have come and gone but year after year, Instagram increases in popularity. With over 800 million monthly users on the platform, Instagram is known for beautiful images, giving the opportunity to connect …
Google is adding information to their mobile shopping experience and search results gearing up for the holiday season. They will begin showing full product buying guides for broad product topics as well as adding product-related information for relevant searches. Ad images will be displayed more prominent as well. When you search for a specific …
We’re officially in the holiday season, and depending upon your industry, you’re probably offering deals for your customers. What’s the best way to let your customers know about upcoming deals? Sending an email newsletter. Email marketing is one of the most effective ways for your business to directly reach your customers. You’re not posting …
Google has updated their mobile search for those searching for local businesses. The search engine giant has started to show more information about local businesses in some local knowledge panel, local three pack, results. Some of the additional information that can be seen for some searches include locations, about, menus (if a restaurant) and sometimes Google …
Google Showing Knowledge Graph Data in Local Panels Read More »
While we know that content and links are two of the most important things in regard to SEO, what should always be in the back of our mind is customer experience. This is what really fundamentally drives sales in the end, because if you are on a website and things aren’t loading as fast as …
As the holiday season approaches, more and more customers will begin relying on reviews found on Google and Yelp to assist in their shopping decisions. Most users expect the reviews left on these sites to be neutral and trustworthy, written by fellow consumers who were happy or unhappy with their experiences. However, this is not …
SEO can be a difficult process if you do not know where to start. This being said, there are a few things you will want to do to make sure you are on the right route to SEO success. Keywords: The first step to creating an SEO strategy is to create a list of …
How Can I Create an SEO Strategy for My Business? Read More »
Google travel has recently completed the update for the desktop version of their Google flights program. This summer, Google updated the mobile version of this application to create a more user-friendly, money-saving platform. Well now, the updated desktop version is also available for users who want to get away. When navigating to Google flights, …
Whether you’re switching your website from HTTP to HTTPS or changing your domain name all together, migrating your website will naturally cause a drop in traffic as search engines have been crawling and indexing the pages on your current domain. Implementing a migration strategy will avoid a massive hit in traffic and to help retain …
How Can I Migrate My Website Without Losing Traffic? Read More »
When Twitter initially announced in September that they were testing a new 280-character limit, the response was mixed. Users were either excited to expound upon what they could say in a single Tweet, or were disappointed in the change because creating a profound message in less than 140 characters was the fundamental element on Twitter. …
There’s a chance you have heard about private blog networks, or PBNs, in the past, but, like most others, you’re probably curious as to what they are truly used for. Private blog networks are networks of websites used for building links to a lone website in order to manipulate search rankings. Since all of these …
What You Need to Know About Private Blog Networks Read More »
Starting on February 1, 2018, Google will start penalizing any AMP pages that show a teaser or partial content, with a link to see the full content on the main non-AMP page. What does this mean? Any AMP pages that are not content parity with their canonical non-AMP page will not be able to rank …
Google To Penalize “Teaser Content” on AMP Pages Read More »
Content is one of the main factors in regard to Search Engine Optimization. Alongside links, content is extremely important. While there are a lot of things to focus on in regard to content, such as keyword usage, verbiage, and grammar usage, there are a few things to really put your content over the top. Let’s …
For a business in the modern world, the internet is the most effective medium to reach and engage customers. Mega advertising campaigns that plaster your business all over TV, traditional media and internet are not plausible for small businesses who generally have a small budget and tighter purse strings. 1. An eye on the customer …
How Can I Maximize ROI For Small Business SEO Marketing? Read More »
Back in June of this year, Google created Google for Jobs, an update where job listings would show up on search engine result pages. Google’s job search function partners with job matching and recruiting sites like ZipRecruiter, Glassdoor, LinkedIn and more. These companies provide their job listing services, and Google, with its amazing learning capabilities, …
Did you know that Google Maps will be rolling a new update soon to improve any location discovery in two different ways? Google Maps will be rolling out an algorithm that will reveal locations to users based on their mode of transportation. For example, if you travel by car and are using Google Maps …
Google Maps Are Assigning Color Schemes to Points of Interests Read More »
Mozilla has terminated their three-year partnership with Yahoo and partnered once again with Google as Mozilla’s default search provider, which came as a surprise for Former Yahoo Chief Executive Marissa Mayer who won a five-year contract with Mozilla back in 2014. Mozilla recently released Firefox Quantum this week, which has remarked the company’s fastest …
