Google Local Services, formerly Google Home Services, is expanding this year. The new feature has launched in 17 cities across the United States, with plans to roll out to 30 by the end of the year. Google Home Services launched in beta in 2015. With the move to Local Services, managers can run their …
Google Local Services Rolls Out to More Cities, Including Boston Read More »
Last July, Google teased us by slowly releasing “book now” buttons to select Google Business Profiles. This feature was only released for select types of businesses in the summer, such as salons and hairdressers. Last week, Google announced that they would be rolling out the features for all profiles. When you enter into your …
It’s almost that time of the year when everyone starts to ramp up their shopping lists prior to the holiday seasons. While some of the biggest brands have all the advertising budgets to nearly control consumer’s spending habits, the majority of companies will have to come up with smarter and more economical marketing campaigns. How …
How To Stand Out During Holiday Shopping Seasons Read More »
If you’ve participated in a graduation ceremony, or attended one, you probably don’t remember the keynote speech in its entirety. They probably rambled on for about 15-20 minutes on the meaning of self-discovery, but if the speech struck a cord with you, you remember the overall key message. The same applies with writing content for …
Many people say not to bother with high volume, short-tail keywords, but this is actually important. Short tail keywords can be very competitive, even for companies with a high domain authority. Ths is why many people so not to bother with these keywords, as it is a “waste of time”. Having a good mixture of …
When it comes to your blog, adding a way to navigate and sift through content is important for the user experience. In WordPress sites, it is easy to implement a change by adding Categories to your content and sidebar. When you add or edit a post, there is a panel called Categories on the …
Instagram is a major visually oriented social network with over 700 million active monthly users, which is why it also has a great potential for businesses. Over 80% of Instagram users follow at least one business, and every month over 120 million users engage with the following brands outside of the platform, such as going …
The social media networking platform, LinkedIn, was launched over 14 years ago. Today there are a half billion users on the free platform. This makes it a great place to market yourself, or you business. Like all online profiles, to have an effective profile, it needs to be properly filled out. Take these steps to …
Influencers have become a big part of many businesses marketing strategies. This reason for this is because influencers have the ability to reach large audiences in very short periods of time. While this strategy isn’t going to necessarily push conversions for your business, it allows for something that can be even more valuable, which is …
As humans, we long for personal connection, even on social media. When you’re stuck trying to figure out how to gain a trusted following on your social media platforms, one thing to consider is integrating emotional branding into your content marketing strategy. Emotional branding helps you connect with your audience in an authentic, humanized way …
Adding Emotional Branding To Your Marketing Strategy Read More »
There are millions of blog posts being published so you want to make sure your blog makes it to the top. That is still a big topic to analyze but we can discuss the types of content that will turn people off. If your content is boring, you can turn off your audience immediately. We …
Regardless of where you are in your career as an SEO, you likely started at the bottom. Being a fresh face in an established industry can be daunting when you’re just starting out, but you’ll learn the ropes soon enough like everyone else. As a beginner, you’re likely eager for some pointers on how to …
It is no secret that Google is beginning to rank sites higher if they are HTTPS secure since they first hinted at it in their 2014 webmasters article. Three years later, they have kept their word and are continuing their efforts towards a more secure web. They are rolling out algorithm updates that rank HTTPS …
Snapchat If you are a frequent user of Snapchat, you understand how important and dynamic the Snapstories feature is. It gives followers a peep into the daily life of the account they are following. Brands who are active on Snapchat are actively posting new stories every hour because it is the main channel to reach …
If you’re familiar with SEO and trying to implement it to improve your business, there are several technical aspects you must take into consideration to get the most out of your efforts. Follow along for a crash course in why these technical aspects of SEO are important and how they can benefit your business. Google isn’t …
When it comes to the internet and websites, users usually expect instant gratification to get the information they want. If a user has to wait for a website to load they are most likely going to go to a different website before the first site finishes loading. Site speed is a huge factor when it comes …
KEYWORDS Keyword Stuffing Google’s latest algorithms attempt to distinguish and penalize for duplicate content within the on-the-page and off-the-page text. It’s still a common practice to stuff pages and articles with as many of the same repeating keywords as possible. The best recommendation, in this case, would be to reevaluate the quality of the written …
Ranking for short-tail phrases is extremely competitive because they are used in such high-volume. Using long-tail keywords will help drive more traffic to your website since they are used in low-volume, making it easier to rank for them. If you’re having a hard time finding long-tail keywords to optimize for on your website, simply type …
Using Long-Tail Keywords to Build Short-Tail Rankings Read More »
People do want to share content found online, especially influencers. Because of the amount they post, they are always searching for interesting and relevant content to share with their audience. If you can create a good opportunity that will benefit both of you, influencers will want to work with you. What you will need to …
How Can I Get Influencers to Link to My Content? Read More »
With a growing number of users access websites via their smartphones, it’s imporant to make mobile SEO part of your strategy to reach more users, increase conversions, and gain more customers. Ranking signals are diferrent on mobile than desktop results since they are used for different reasons. Mobile websites also differ from desktop websites in …
What Tools Can I Use to Improve My Mobile SEO Strategy? Read More »
