Month: October 2017

Marketing

Adding Emotional Branding To Your Marketing Strategy

As humans, we long for personal connection, even on social media. When you’re stuck trying to figure out how to gain a trusted following on your social media platforms, one thing to consider is integrating emotional branding into your content marketing strategy. Emotional branding helps you connect with your audience in an authentic, humanized way …

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A photograph of a man playing SEO jenga.

4 SEO Facts for Beginners

Regardless of where you are in your career as an SEO, you likely started at the bottom. Being a fresh face in an established industry can be daunting when you’re just starting out, but you’ll learn the ropes soon enough like everyone else. As a beginner, you’re likely eager for some pointers on how to …

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Mobile SEO

What Tools Can I Use to Improve My Mobile SEO Strategy?

With a growing number of users access websites via their smartphones, it’s imporant to make mobile SEO part of your strategy to reach more users, increase conversions, and gain more customers. Ranking signals are diferrent on mobile than desktop results since they are used for different reasons. Mobile websites also differ from desktop websites in …

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