When customers are loyal, they tend to spend more money. Gaining customer loyalty goes beyond person to person interactions you might have but also includes the interactions you have online. Increasing your interactions and becoming more engaged with these potential customers, especially on social media, can have a positive impact on your business. Make …
Once your website is up and running, you’re going to want to be able to track how your content is performing and if you are reaching the right audience. This can be done through Conversion Tracking in Google Analytics. After you have set up your Analytics property to track your website traffic, you should …
Do you ever see those social media profiles that have a huge following, but when you check out their content, the level of engagement doesn’t compensate for their following? When you first start off on social media, you’d probably be just as happy getting a lot of page likes and followers. Focusing too much …
When marketing for local businesses, or even major clients and campaigns, it can be hard to fit everything you want to say into Twitter’s 140 character limit. Sometimes the tweet just flows naturally and you’re precisely within those 140 characters, and other times you sit staring at the screen debating whether you should cut a …
We talk a lot about how to make your website a success with SEO and make content valuable. While these are good to know, it is also important to recognize what Google sees as negative signs and consider low-quality content or page. We’ve come up with a couple of helpful reminders that should avoid doing. …
If you own or operate a business, finding ways to promote yourself is a major influence on the amount of business you’ll receive. If you promote your business in the right place, it has the potential to bring you a great amount of business so choosing where to do so is crucial. Use our guide …
Search engine optimization is essential for bringing organic traffic to your website, but it’s a process that a lot of people can’t wrap their head around. We understand – it’s complicated, there’s so much information out there that it’s hard to know what’s real and what isn’t. Whether you’re a seasoned SEO or just starting …
Do you own a multi location business? If so, you may be missing a critical component to local SEO. That component being creating individual store landing pages. Many brands and businesses only have one webpage covering all their locations. When this happens, you can lose search result rankings to popular listing sites such as Yelp! …
Whether you are doing Google AdWords or Bing Ads, PPC optimization is important to help improve your paid search advertising campaigns’ performance. Below are are some recommendations to get you started. Search engine optimization and PPC are all about keywords. They drive ads on search engines. It is important to have a sufficient …
Christmas is right around the corner! Okay, it’s really not, we have a few more months to get through. But if your business is one that especially benefits from the holiday season, now is the time to start optimizing your website for holiday-related keywords. Most SEO strategies are primarily focused on the long-term …
As you may know, Google My Business is a great platform for local business owners who are trying to establish their business. Google understands the importance of this and has done a good job in staying consistent in adding new features to help build your brand. So what’s new? Google Posts Brands can …
Google Has Made Some New Updates to Google My Business Read More »
A description is a must-have if you are offering a product or service. How would your potential customers decide to make a purchase if they knew nothing about what you can bring to the table? With the increasing popularity of e-commerce sites and marketing places, descriptions prove to become a big deciding part in the purchasing …
A Quick Guide to Write Great Product Descriptions Read More »
Rich snippets can be one of the best ways to bump up your SEO game and online presence. But what are rich snippets and how can they help your business? Let’s find out what rich snippets are and explore the benefits that they offer. What are Rich Snippets? Rich snippets are a name …
2017 has been a bumpy ride so far for the Internet realm due to the seemingly infinite amount of attacks occurring on popular website platforms such as WordPress. The most common attacks this year have been Distributed Denial of Service (DDoS) attacks which have increased nearly 380% since last year at this time. DDoS attacks work …
What Is A DDoS Attack And How Can I Prevent One? Read More »
Book lovers and local library fans rejoice! Google has announced a new search feature that will make it a breeze for users to discover the books that are available at their local libraries. According to a tweet from Google on September 18th, search results will now display library offerings along with books from brick and …
Local Libary E-Books Now Being Shown in Google SERPS Read More »
Currently in the smart speaker market, Amazon has been dominating with their assistance device; the Echo. The online retail giant not only dominates the market but has several variations of the Echo that attends to different budgets. The different variations of Amazon’s Alex devices include: Dot – $49 Echo Tap – $129 Echo – …
Blogging has evolved significantly over the last several years, between algorithm updates and social media platform shifts. It’s easy to miss SEO best practices as the online world continues to evolve, and those mistakes may be costing you in pageviews and web traffic. Many people can’t find the time to do proper keyword research …
Everywhere you look, whenever you look, you’ll see at least a handful of people on their cell phones – texting, playing games, surfing the web. It’s more important than ever for websites to be mobile friendly so that the people that rely on their phones more than desktop computers can still access your website and …
Facebook is currently testing out “Instant Videos”, a feature that will help users save phone data! This insanely cool feature saves videos when connected to wifi, allowing users to watch them later on their mobile device without using data. Facebook will now download and cache videos in the background when connected to a wifi network. …
Since the Hummingbird update, site owners are always looking to publish fresh and organic content. “How to” searches are increasingly popular according to Google. It is growing by 140% in the last 13 years. Among those searches, people are always looking for “how to fix” or “how to cook”, highlighting the rise of DIY in …
