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September 2017

Social Networking

Why Engagement Matters More

Do you ever see those social media profiles that have a huge following, but when you check out their content, the level of engagement doesn’t compensate for their following?   When you first start off on social media, you’d probably be just as happy getting a lot of page likes and followers.  Focusing too much …

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Google AdWords PPC Boston MA

How Can I Optimize for PPC?

Whether you are doing Google AdWords or Bing Ads, PPC optimization is important to help improve your paid search advertising campaigns’ performance.   Below are are some recommendations to get you started.   Search engine optimization and PPC are all about keywords. They drive ads on search engines. It is important to have a sufficient …

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online shopping

A Quick Guide to Write Great Product Descriptions

A description is a must-have if you are offering a product or service. How would your potential customers decide to make a purchase if they knew nothing about what you can bring to the table? With the increasing popularity of e-commerce sites and marketing places, descriptions prove to become a big deciding part in the purchasing …

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