Google announced that they will be rolling out a feature that will allow users to make phone calls using their Google Home device. This roll out so far is only going to be available to those in the United States and Canada to start off before they make it a world wide feature. The device …
Google Rolling Out Hands Free Calling on Google Home Read More »
Did you come into the office on Monday morning to a lovely email notification from Google? If you’re in charge of managing a website, you may have. Don’t panic (yet). The reminder is for webmasters to install an SSL certificate and change their site from HTTP to HTTPS. In an article covered by Search Engine …
What do I Need to Install an SSL Certificate on my WordPress Site? Read More »
Many small business owners go back and forth a few times before deciding to go all in on a SEO campaign for their business. Maybe they’ve heard reviews from other business owners, who have talked about increased conversions and better visibility on search engines. Or perhaps they have been doing their own research on the …
Most businesses that have social media use it as a means to generate traffic to their website. Users will typically come across the business’s social media profile to gain more information about the services since it popped up on their newsfeed. When you’re posting to social media to promote your business and provide more content, …
We all say we don’t care about how many followers we have, but let’s admit it, we all do. However, follower count does a lot more than just boost your ego, it creates a larger audience for your brand. When trying to grow your following, use these 6 essential tips! Follow Relevant Accounts In …
6 Proven Tips to Get More Social Media Followers Read More »
Google My Business is a free and easy to use tool for a business to manage their online presence on Google’s network of platforms. This is super important, because these platforms include Google Maps, one of the most used search directories in the world. If you don’t have prior experience using the platform, there are …
Converting visitors to your website to paying customers takes more than attracting attention – it requires engagement and personal connection. Converting website visitors to paying customer at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making it more important to target the …
How Can I Use My Location Information to Boost Conversions? Read More »
Its often difficult to remember that search engine optimization isn’t one-sided; there are other players on the field — and those players happen to be your competition. Sometimes your competition will outsmart you (or in this case outrank you) and end up in the lead. The best thing to do is have a strategy in place …
How To Deal With Your Competitors During An SEO Campaign Read More »
Posting content regularly to your company’s blog can be a challenging task, and the situation is not made any easier if you work in a less-than-thrilling industry. The goal of a blog is to hook readers and convert them into sales leads, something that is not possible without compelling content. Window screen replacements, residential …
3 Ways to Generate Interesting Content for a Mundane Industry Read More »
Social media and Search Engine Optimization are two marketing strategies that have been intertwined from their conception. With both being organically attractive, they are the perfect strategy to use to convince the customer to click. It is important to remember that while social media isn’t the sole factor to focus on during your internet marketing …
A landing page is a single page on your website that serves as the first point of contact for a potential lead. It is usually created with a business objective or goal in mind. There is a question that every SEO specialist should think of when creating a landing page: Am I optimizing for my …
Email marketing is one of the traditional marketing strategies that marketers have been using since the inception of email. Although it will not be going away anytime soon, the popularity among recipients has declined over the years. This is due in part to the amount of email blasts audiences receive in a day, and with such …
Building links are very important in search engine optimization. There are many types of links that may be able to help boost your rankings. Building Quality Backlinks Natural links are organic links that don’t have any monetization value and is used as a reference in a piece of content. In order to create …
Having Google Analytics set up for your website is crucial to track the traffic to your website, your conversions, and how your SEO efforts are performing. Checking your overall and organic traffic is important, but sharing updates with your clients revolving around the SEO work you do each month is crucial to reinforce that the …
Key Google Analytics Metrics to Measure Your SEO Success Read More »
Visibility online is pivotal for a local business. Many business owners focus more on in-person advertising, which can be less effective compared to having an online presence. There is an ample amount of digital channel opportunities local businesses can use for their benefit. A business does not always have to work toward being verified …
The question of how often to post on social media is on that comes up a lot, especially when coming up with a marketing strategy for your social media platforms. Debating on where you look, you are going to get a slue of different answers to how often you should be posting each day, but …
What sets some businesses apart from others is not just their creativity behind their content; it boils down to practicing effective marketing habits that allow them to conduct their campaigns at a high level. If you’re looking for ways to improve your business’s marketing strategy, breaking down habits into daily, weekly or monthly tasks …
Twitter can be a great platform to grow your business and tell potential customers more about your business, even for customers who don’t use Twitter. Use our tips below to improve your public relations and SEO performance by optimizing your Twitter today. Optimize Your Handle Take advantage of all the characters you’re given to …
Using Twitter to Improve Your PR & SEO Performance Read More »
Working in SEO requires one to have their hands in several different pots at any given time. With so much going on, it can be quite easy to focus too much on one facet of the industry while ignoring others. Focusing most of your efforts on inbound marketing while neglecting other technical aspects of SEO …
Optimizing your professional Twitter account and utilizing social media is an important aspect of your content marketing strategy. Your company’s Twitter feed is a way for you to build backlinks to your website, promote new blog posts and connect directly with potential clients. Twitter is just one social media account that will need to be …
Tips to Help You Optimize Your Professional Twitter Account Read More »
