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Month: August 2017

Google mobile

Breaking News: Google is Testing Infinite Scroll in Mobile Search

Google has been recently testing out infinite scroll search results pages in mobile search. Some searches have been showing “see more results” at the bottom of search results rather than the usual “next” button.   When clicking on “see more results”, instead of taking users to a new page, the page will load results right …

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Woman shopping on her computer and phone.

Responsiveness is Not A Ranking Factor, Why Should I Care?

Because Google has consistently been silent on the details of their algorithms, most of the talk in the digital marketing world is about theories and testing these suspicions. Because digital marketing professionals work closely with search engines like Google and the websites that appear in search results, anticipating future ranking factors is made easier. Another …

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How Can You Tell What Your Converters Are Doing On Your Website?

If you have already properly set up Google Analytics on your website you are probably tracking conversions as well. Conversions can mean different things to different businesses. For service companies, like contractors, conversions are probable phone calls or contact forms. For restaurants or retail shops they might be requests for directions. For webmasters who want …

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Woman shopping on her computer and phone.

New Study Shows Mobile Devices Account for 57% of Searches

BrightEdge, a well-known SEO company, reported that mobile devices account for 57% of all traffic is from smartphones and tablets. While there have been several reports on the matter over the last five years, BrightEdge’s finding give a significant insight. About two years ago, Google first announced that mobile searched officially exceeded searched made from …

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SEO

SEO in a Nutshell

SEO, or “Search Engine Optimization”, is the practice of increasing visibility in organic, (non-paid), search engine results. (Basically being found on Google). There are a lot of factors that are involved in SEO. Here are some of the best practices!   On-Page SEO: On-page SEO, or “on-site” SEO, is the act of making changes and …

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