Although ranking 1st seems nice, your goal with SEO should focus on generating leads and sales. If you’re primarily focusing on reaching the 1st position, you could be ignoring a huge part of the customer acquisition process. Generating leads can require a lot of attention in approaching your target audience without having to spend more …
Google has been recently testing out infinite scroll search results pages in mobile search. Some searches have been showing “see more results” at the bottom of search results rather than the usual “next” button. When clicking on “see more results”, instead of taking users to a new page, the page will load results right …
Breaking News: Google is Testing Infinite Scroll in Mobile Search Read More »
Customer service is undoubtedly an important aspect of your marketing campaign. An unhappy customer is bad for business, but an unhappy and unanswered customer will drive your business to bankruptcy in no time. While it is easy to get lost in phone calls and live chat sessions, you should never neglect the power of email …
There are over one billion websites across the Internet, a number that keeps on growing. If you’re creating a new website, there’s going to be a chance that the domain you want is already owned or being used by someone else. In the best cases, the current owner may be willing to sell the domain …
What Should I Check If I Want to Buy a Pre-Owned Domain? Read More »
E-commerce has seen exponential growth over the last 10 years and there is no sign of it slowing down. If you are planning on starting a business that sells goods or services, it’s crucial to have an e-commerce site in order to capitalize on the online sales growth. When it comes to e-commerce websites, you …
6 Things to Consider When Choosing an E-Commerce Platform Read More »
If your brand is looking to be established as an industry professional and leader, the best platform to utilize is LinkedIn. This is the social media tool your brand should be utilizing to market to more businesses. Whether you want to conduct B2B marketing via social media, or you simply want to get more …
Google has announced that Google Assistant is on its way to some new home appliances and smart speakers. This announcement demonstrates how Google continues to compete with both Amazon’s Alexa and Microsoft’s Cortana for hardware and software integration amongst third parties. Some of the speakers joining the Google Assistant line up are the Zolo Mojo …
When it comes to online advertising, there are plenty of options to choose from. Not all advertising platforms function the same way or yield the same results, but they all have the common goal of improving your business’ online visibility in front of consumers and potential customers. Some of the most common forms of …
While it was previewed a few weeks ago, the new Google Landing Pages Tool, which helps marketers to identify which landing pages aren’t doing so great in their campaign. With this being said, a bad landing page can lead to extremely high bounce rates, where the customer clicks on the URL and then clicks out …
Google and Walmart have announced a new partnership with the search engine’s device to bring Walmart voice shopping to the Google Assistant. Google will also be offering free delivery with the use of Google Express with purchases made through this partnership. This move is in response to Amazon voice shopping via Alexa devices, to …
Because Google has consistently been silent on the details of their algorithms, most of the talk in the digital marketing world is about theories and testing these suspicions. Because digital marketing professionals work closely with search engines like Google and the websites that appear in search results, anticipating future ranking factors is made easier. Another …
Responsiveness is Not A Ranking Factor, Why Should I Care? Read More »
If you have already properly set up Google Analytics on your website you are probably tracking conversions as well. Conversions can mean different things to different businesses. For service companies, like contractors, conversions are probable phone calls or contact forms. For restaurants or retail shops they might be requests for directions. For webmasters who want …
How Can You Tell What Your Converters Are Doing On Your Website? Read More »
BrightEdge, a well-known SEO company, reported that mobile devices account for 57% of all traffic is from smartphones and tablets. While there have been several reports on the matter over the last five years, BrightEdge’s finding give a significant insight. About two years ago, Google first announced that mobile searched officially exceeded searched made from …
New Study Shows Mobile Devices Account for 57% of Searches Read More »
LinkedIn announced their new video feature for their users to upload and share. Whether you are looking to upload a speech you’ve given or a demonstration of a product, there are many opportunities to showcase yourself or your work on LinkedIn. Uploading a Video to LinkedIn Adding a video to LinkedIn is fairly …
LinkedIn Users Can Now Upload Videos to Their Page Read More »
Quora is a Question & Answer platform founded in 2009, allowing users to seek informational answers from subject masters all over the world. Since its launch 8 years ago, the platform has been gaining huge success in terms of audience and community. As of April 2017, there are 190 million users using this platform for information …
A Quick Look At Quora And Its New Advertising Platform Read More »
Your domain name is a key player in terms of generating search traffic, both as the location for your content and as the first visible thing people will see when searching for your business. There are more options for choosing a domain than there have ever been, but there are still some steps you should …
SEO, or “Search Engine Optimization”, is the practice of increasing visibility in organic, (non-paid), search engine results. (Basically being found on Google). There are a lot of factors that are involved in SEO. Here are some of the best practices! On-Page SEO: On-page SEO, or “on-site” SEO, is the act of making changes and …
It’s sad to think that even though it’s only the end of August, holiday chatter has slowly started to creep its way into the conversation. As much as we would like to resist and grasp on to any last bit of summer we can, it simply doesn’t change the fact that the holidays will come …
Starring at the ceiling and questioning the concerns of your customers won’t get you anywhere. And sitting around doing nothing is not going to solve your customers’ problems. If you want to solve the issues your customers are facing, you will have to do some research. Thanks to the age of ask forums …
If your restaurant website is ranking well in search engines, great, if not, there are always opportunities to improve your presence in search rankings using search engine optimization (SEO). Increasing your search visibility will help many hungry customers click on your restaurant on Google as well as request directions, visit the website and look at …
4 Useful SEO Tips to Increase Your Restaurant Website Presence on Google Read More »
