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Month: July 2017

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How Can I Tell if My Site is Responsive or Adaptive?

There are a few techniques used to serve your content across devices. Two of the most common are adaptive and responsive design. However, telling which design your site has can be a little tricky.   Responsive websites will change their layout in order to fit the browser window. If you are on a desktop device, …

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Analytics

3 Things Google Business Can Tell You That Google Analytics Can’t

When it comes to data and search engine optimization, the more the merrier. There are dozens of data-collecting software programs designed to help you improve a website’s SEO, the most well-known platforms for measuring your website’s success being Google Analytics. However, there’s another Google-made platform that provides some useful insight: Google Business.   The Google Business …

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Google 3d logo

Google Instant is No More

  Google Instant, a feature developed in 2010 to help users search as quickly as possible by loading search results as you typed, has been discontinued as of Today. The predictive feature would “guess” what you were typing and showed results for them. This change highlights Google search over to a mobile-first world.   A …

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Creativity funneling into a computer.

Rethink Your Paid Content Strategy with these Tips!

Content marketing campaigns require a lot of research, creative thinking, and extensive planning. After all, the prospect of garnering consistent growth from content marketing is incredibly appealing. However, optimizing your content and doing everything right does not mean your campaign will be successful, and that’s the frustrating part. Everything leading up to releasing the campaign …

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google search

Why Should I Continue SEO Once I’ve Gotten Good Rankings?

When you make the decision to hire an SEO company such as Boston Web Marketing, the ultimate goal is to get you ranked on search engines through key terms and website improvements. Search engines such as Google are regularly modifying their algorithms. This means that your rankings can oscillate day to day. Preserving a great …

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