Content that is optimized can get the audience you are looking for. Content is ineffective if an audience does not know it is out there. Getting content visible and discovered is termed content optimization. There are plenty of steps to take to rank in SEO just as there will be steps to take to improve …
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There are a few techniques used to serve your content across devices. Two of the most common are adaptive and responsive design. However, telling which design your site has can be a little tricky. Responsive websites will change their layout in order to fit the browser window. If you are on a desktop device, …
How Can I Tell if My Site is Responsive or Adaptive? Read More »
Backlinks are links on other websites that are directed towards your website. Backlinks are important because they are the building blocks to good SEO. If a website has a great number of backlinks, it is a good indicator of its popularity or importance with search engines. Search engines will give websites more credit and consider …
When it comes to data and search engine optimization, the more the merrier. There are dozens of data-collecting software programs designed to help you improve a website’s SEO, the most well-known platforms for measuring your website’s success being Google Analytics. However, there’s another Google-made platform that provides some useful insight: Google Business. The Google Business …
3 Things Google Business Can Tell You That Google Analytics Can’t Read More »
Effective content marketing is essential when driving traffic to your website and gaining traction no mater what industry you are apart of. But, one of the biggest issues is that a large percentage of people are 100% sure of how content marketing works, which in turn means they aren’t executing their content marketing as well …
Read these etiquette rules before your next social media post. As a means of communicating, social media plays a key role in advertising your business. With creating your social media profile also comes along managing your engagement between you and your followers. Reputation management and social media etiquette walk hand-in-hand: social media allows businesses …
Stone Temple Consulting, a digital marketing company based in Framingham, MA, completed a study looking into how both Google and YouTube rank videos. This study may seem strange to some, as YouTube is owned by Google so presumably, they would be ranked the same way. Stone Temple Consulting confirmed that this was not the case, …
Study Confirms: Google & YouTube Rank Videos Differently Read More »
Local SEO If you are a business owner with a storefront, optimizing your local SEO strategy is a very effective way to market your business online. Local SEO helps businesses promote their services and products to customers within a certain geographical area, through a number of different strategies. If you are a business owner looking …
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We’ve all heard it before, the first rule of a successful business is, “Location, location, location”. But did you know the same goes for social media? Ariel from The Little Mermaid said it best herself, “I wanna be where the people are”. As a small business starting up on social media, you want to be …
Is Social Media Worthwhile For My Small Business? Read More »
Google Instant, a feature developed in 2010 to help users search as quickly as possible by loading search results as you typed, has been discontinued as of Today. The predictive feature would “guess” what you were typing and showed results for them. This change highlights Google search over to a mobile-first world. A …
Does your website have a lot of content but not many of them are read or get shared? Then, it might be the time to do a content audit and clean up your old blogs, especially if you are in a constantly changing industry like digital marketing. Of course, you have the option of …
Google has finally confirmed that they will be changing the design of how Sitelinks appear on mobile search results pages. For those of you that do not know, sitelinks are additional links within a snippet of a search result where users can quickly navigate to certain pages of a website. This saves time as well …
Google Officially Changes Sitelinks Design To Carousel Format Read More »
Have you been maintaining a blog for a while? When’s the last time you went through and read over outdated posts? If it’s been a long time, you should consider performing a content audit. Obsolete or under-performing posts can hurt your site’s authority and ranking within Google algorithms. High-quality content performs better overall, especially …
Content marketing campaigns require a lot of research, creative thinking, and extensive planning. After all, the prospect of garnering consistent growth from content marketing is incredibly appealing. However, optimizing your content and doing everything right does not mean your campaign will be successful, and that’s the frustrating part. Everything leading up to releasing the campaign …
Rethink Your Paid Content Strategy with these Tips! Read More »
If you are a business owner, you’re always busy, your time is very valuable, and posting consistently to your blog and social media platforms isn’t always feasible. Posting multiple times per week and being active on social media each day is hard work. By setting aside one day per week or one day per month, you …
Why You Should be Scheduling Your Blog & Social Media Posts Read More »
A few simple changes in your work habits can make a huge difference in reducing your stress levels and increasing your productivity. If you are somebody who can never quite find enough hours in the day to get through your to-do list, especially when it comes to writing for your company blog, there are ways …
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If you are seeing traffic to your blog decreasing, do not panic. There are many strategies to boost your traffic back up. We’ve written 5 tips on how to increase the traffic to your blog again! Use of social media. Social media is an important tool to add growth to your blog. Google and other …
What Should I Do if I See a Traffic Decrease on My Blog? Read More »
Google Analytics is a robust reporting platform for your website that can track users, sessions, pageviews, conversions, and more. While a useful platform out of the box, it can be limited if you want granular, in-depth reporting for your digital marketing campaigns. As Google Analytics is currently configured you can track metrics from …
How To Use UTM Codes To Better Track Campaign Progress Read More »
When a person has a problem that needs to be solved, they typically turn to their trusted search engine to find a solution to their problem. Since your website has been fully optimized, your website is showing up on the first page of Google’s search results increasing the likelihood that a user is going to …
Earlier this year, Google rolled out a new feature tailored to help with local SEO called Google Posts, allowing businesses and artists to publish products, events and services directly into their Knowledge Graphs in search results and on Maps. This feature is still new, but there are already some tips and best practices to follow …
