Month: June 2017

Google Analytics

Wall Street Journal Experiences Drop in Traffic After Disallowing Paywall Bypass

Since the advent of digital media, print media has scrambled to monetize itself to a sustainable level in the modern age. Publications such as the Boston Globe, Wall Street Journal and New York Times have suffered a major drop-off in circulation, seeing as most people would now prefer to use their mobile devices to stay …

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Content marketing

Is It Time to Rework Your Content Marketing Campaign?

A well-executed content marketing campaign can help improve your brand’s awareness online and drive new customers to your business. While the rewards of content marketing are many, some companies struggle to execute a strategy that results in greater user engagement and an increase in total conversions. If you find yourself struggling to get the results …

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Apple Maps Now Features Indoor Mapping for Malls & Airports

At Apple’s developer conference on Monday, June 5th, the company announced their map application will now account for indoor malls and airports. Jumbled between various other exciting announcements from Google, this was the most significant for those in digital marketing and business owners themselves. Studies have shown how exposure on listing websites increase business and …

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Google Search

Google Introduces Maximize Conversions Bid Strategy to AdWords

What has always made AdWords such an intuitive and easy-to-use advertising platform was its ability to understand how to maximize each campaign’s potential. Perhaps what embodies this most is its smart bidding, which takes aggregate user data to best optimize its advertisers’ bid strategy. Traditionally, advertisers would choose from the following bid strategies: Target CPA …

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