Since the introduction of Siri back in 2011, voice search has been increasingly popular. Now over 27% of all mobile users will perform at least one voice search a week. However, just like how SEO is always evolving into something better, voice search is evolving too. Fastforwarding from the first version of Siri to the …
Voice Search is Increasingly Becoming Voice Command Read More »
Using an analytics tool for your website is a very useful and in-depth way to measure and monitor your website’s performance. Analytics helps improve your way of making sense of data before acting on it. From collecting processes, to organizing and communication techniques, data collected from analytics can help you understand how to reach more …
When is the last time you looked at your H-Tags on your website? Most business owners probably never have looked at H1 tags since the time their developer built their website. So what is a H1 tag and why is it important? Lets take a look! A H1 tag is a HTML tag that indicates …
Since the advent of digital media, print media has scrambled to monetize itself to a sustainable level in the modern age. Publications such as the Boston Globe, Wall Street Journal and New York Times have suffered a major drop-off in circulation, seeing as most people would now prefer to use their mobile devices to stay …
Wall Street Journal Experiences Drop in Traffic After Disallowing Paywall Bypass Read More »
A well-executed content marketing campaign can help improve your brand’s awareness online and drive new customers to your business. While the rewards of content marketing are many, some companies struggle to execute a strategy that results in greater user engagement and an increase in total conversions. If you find yourself struggling to get the results …
Is It Time to Rework Your Content Marketing Campaign? Read More »
Proper SEO is an essential part of any website, but it’s important to not only focus on on-page SEO, but also off-page. Once you have the content on your website properly optimized, it’s time to focus on your website’s footprint across the Internet. These efforts, if done correctly, will have a positive impact on search engine …
Link building requires a certain finesse. Not only do you need to keep an eye out for quality content, but you must also consider the benefit of the link itself. Having links of superior quality linked to your website is a major SEO benefit. Sometimes, however, garnering those links is easier said than done. Take …
What Should I Avoid When Trying to Get More Links? Read More »
At Apple’s developer conference on Monday, June 5th, the company announced their map application will now account for indoor malls and airports. Jumbled between various other exciting announcements from Google, this was the most significant for those in digital marketing and business owners themselves. Studies have shown how exposure on listing websites increase business and …
Apple Maps Now Features Indoor Mapping for Malls & Airports Read More »
Bing introduces its new feature – Bing Visual Search. This will allow users to search the web for objects contained within an image. We decided to experiment the tool ourselves and see if it could bring something valuable. As an example, we used an image of Boston, the magnifying glass located on the top left …
Bing Introduces Its New Feature – Bing Visual Search Read More »
Our favorite friends over at Search Engine Round Table sent out a survey to readers last month to see who has experienced any changes from the Fred update over the past few months and the results were pretty interesting. The Google Fred update was also covered here on the BWM blog and we’ve been tracking …
Digital Marketers & SEOs Reportedly Hit With Fred Update Read More »
So, your website is finally getting more traffic at a steady rate, but you’re not quite sure how users are interacting with your content, or if your content is even the right kind of traffic for your visitors. The most effective way to see if people are responding to your site is through conversion tracking, …
What is the Most Effective Way to Track Conversions? Read More »
The AdWords team at Google quietly made another change to the Enhanced Cost Per Click model recently. If you are not familiar with what ECPC is, it can basically be summed up as a bid strategy that adjusts your CPC to maximize your conversions. It combines manual bids with a smart bid strategy, using an …
Cost Per Click Bid Cap Has Been Removed on Enhanced CPC Read More »
One of the most debated topics in SEO is whether social media signals help your website rank better on the search engine results page. In 2010 Google released a video that clearly confirmed they used links from Twitter and Facebook as ranking signals: In 2014, Matt Cutts of Google released another video stating that Google …
Do Social Media Signals Help You Rank Better on the SERP? Read More »
This past April, Google has been working on rolling out it’s new timeline feature called “Your Timeline” — and some of the information it includes is so accurate it’s scary! The Google Maps feature is available on Android, iOS and desktops and it’s meant to help users better remember where they’ve been. No longer will …
Can Google Pinpoint When You Last Visited a Location? Read More »
There is nothing worse than staring down a blank page, not knowing how to start a piece. Blogging is essential for marketing your business online, but generating content on a regular basis can be extraordinarily difficult, especially if you do not have a writing background. You need to get your ideas out there, so making …
How to Generate Website Content If You Dislike Writing Read More »
What has always made AdWords such an intuitive and easy-to-use advertising platform was its ability to understand how to maximize each campaign’s potential. Perhaps what embodies this most is its smart bidding, which takes aggregate user data to best optimize its advertisers’ bid strategy. Traditionally, advertisers would choose from the following bid strategies: Target CPA …
Google Introduces Maximize Conversions Bid Strategy to AdWords Read More »
