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Day: June 22, 2017

online review

Study Reveals UGC As Driving Factor For Online Purchasing Behavior

It’s already well-established that reviews play a large role when it comes to influencing purchasing behavior online. A new study by Ipsos involving over 1,000 US consumers revealed that 90% of their respondents said user generated content (UGC) influenced their purchasing decision. When we think about UGC, our minds often go to online ratings and …

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