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June 2017

web hosting

What’s the Difference Between Web Hosting and a Domain Name?

When setting up a website, it’s easy to get confused with all of the computer jargon. There’s search engines, URL’s, content management systems, web pages, and of course, the two that many people get confused, domain names and web hosting.   Web Hosting Web hosting is a server that posts your website on the internet. …

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Who Has the Better Story?

The Instagram Stories feature created by Facebook has grown to have more than 250 million users a day over the past year. Their continuous roll out of updates places the pressure on their major competitor, Snapchat. Snapchat only has about 160 million users daily. Both social media platforms have similar features, but who has the …

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online review

Study Reveals UGC As Driving Factor For Online Purchasing Behavior

It’s already well-established that reviews play a large role when it comes to influencing purchasing behavior online. A new study by Ipsos involving over 1,000 US consumers revealed that 90% of their respondents said user generated content (UGC) influenced their purchasing decision. When we think about UGC, our minds often go to online ratings and …

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Content

How Can You Improve the Quality of Your Website’s Content?

The phrase “quality content” can often feel like a meaningless buzzword thrown around by digital marketers, so it is crucial to understand what it actually means. If a company has quality content on its blog, the writing should be successful in persuading the reader to consume more of the content, share it within their own …

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