With a fresh new design and a slew of brand new features, Google has officially announced its newest version (12.) of the AdWords Editor. Some fresh features that stand out are faster downloads for accounts, updated design and navigation, the ability to manage campaigns at scale, and the ability to include custom rules. Below is …
When setting up a website, it’s easy to get confused with all of the computer jargon. There’s search engines, URL’s, content management systems, web pages, and of course, the two that many people get confused, domain names and web hosting. Web Hosting Web hosting is a server that posts your website on the internet. …
What’s the Difference Between Web Hosting and a Domain Name? Read More »
While businesses basked in the limelight of their top 5 ranking results, the rest of the first page results (positions 6-10) were in shambles due to an unexpected Google Algorithm update. The update, which presumably went out on June 25, targeted websites ranking on the first page sitting in positions 6 through 10. SEO gurus …
Did A Significant Google Algorithm Just Roll Out? Read More »
Earlier this month Google released a new tool for small business owners. Within Google My Business, business owners now have the ability to create simple websites within minutes. Although limited, the new tool is considered a website builder and is aimed to help the 60% of small businesses world wide that do not yet have …
Small Business Website Builder Released by Google Read More »
It can be tough to get it started for small businesses who have a small website and that is why you should put extra efforts into your marketing campaigns, especially your SEO. So here are some effective strategies for you to promote your business and gain the recognition you need on a search engine. Content …
The Instagram Stories feature created by Facebook has grown to have more than 250 million users a day over the past year. Their continuous roll out of updates places the pressure on their major competitor, Snapchat. Snapchat only has about 160 million users daily. Both social media platforms have similar features, but who has the …
While your instincts may tell you to reach as many people as possible, every great marketing plan begins with one clear motive: a defined target audience. Your target audience are the customers you want to reach, because whoever is most likely to read your blog posts, follow you on social media, watch your videos, …
Define Your Target Audience, Then Get Back to Promoting Read More »
The search engine giant is rolling out their Google Posts to all small businesses that are on the Google My Business platform. The announcement was made last week of the feature going live and the Posts platform was moved to Google My Business a few weeks ago. Users can access Google Posts on their desktop computer as …
For B2B companies looking to make new connections, generate leads, and build their brand, LinkedIn is an effective tool for their social marketing strategy. In the Salesforce 2015 State of Marketing report, it was found that LinkedIn is the third most used social media channel for business owners, with 62% of business owners reporting that …
Strategizing for Your Social Marketing Efforts on LinkedIn Read More »
All content is created differently, but all content that is put out there and published on your website needs to be quality content that your readers can benefit from. If you’re investing time and money into your business, you should also be investing time into your content writing and coming up with a plan before hitting …
Video can be a great tool to get your content out in front of a wide audience if you have the time, skills and resources, from basic how-to videos to full-scale commercials. You can reach thousands of people going through video rabbit holes through desktop, mobile and tablet devices. The big question many businesses find …
Which is Better for My Business, YouTube or Vimeo? Read More »
Summer is officially here, and for many people this time of year usually means setting an out of office email response, shutting off their computers and taking some time off from work. This collective vacation mode can affect the traffic coming to your website and the number of people engaging with your content. However, these …
Tighten Your Content Marketing Strategy Throughout the Summer Read More »
It’s already well-established that reviews play a large role when it comes to influencing purchasing behavior online. A new study by Ipsos involving over 1,000 US consumers revealed that 90% of their respondents said user generated content (UGC) influenced their purchasing decision. When we think about UGC, our minds often go to online ratings and …
Study Reveals UGC As Driving Factor For Online Purchasing Behavior Read More »
Snapchat has recently added a new feature to its ever popular app. This new feature allows users to view stories based on location and can be seen in a state, country, or across the globe. This incredible feature is a great way to share experiences and stay up to date on what is going around …
Will Snapchat’s Snap Map Expand Their Ad Business? Read More »
When starting a business, entrepreneurs probably think it is a good idea to utilize SEO, but then let the thought fall by the wayside as the business gets going. While it’s easy to forget about a marketing strategy when you’re trying to get everything up and running, it is best to implement an SEO campaign …
Simple Methods for Keeping Your Business Search Optimized Read More »
Not all SEOs play friendly and black hat SEO is something that needs to be defended against so your website does not become victim to these tactics that could severely damage your website and it’s rankings. By keeping an eye on different parts of your website, you can catch negative SEO before they harm your …
Creating SEO reports for clients can seem like a daunting task but it is important for them to keep track on how their business is performing. There’s no real “perfect” report, every client or business has different goals and demands. So, how do you write a good report using Google Analytics for your clients? We’ve listed …
5 Tips For Writing an SEO Report With Google Analytics Read More »
Sometimes if you have a broad keyword that tends to have smaller more niche keywords closely related to the topic, it’s a good idea to try to target those as well in your pages. After doing a little keyword research about your specific industry you should be able get a good idea of what …
How to Target Multiple Keywords in One Page of Content Read More »
The phrase “quality content” can often feel like a meaningless buzzword thrown around by digital marketers, so it is crucial to understand what it actually means. If a company has quality content on its blog, the writing should be successful in persuading the reader to consume more of the content, share it within their own …
How Can You Improve the Quality of Your Website’s Content? Read More »
Is your goal to gain more Twitter followers? Do you want to be known as a guru in your industry? Are you looking to promote or sell your product? If you’re looking to revamp your Twitter marketing strategy, the first place you should visit is Twitter Analytics. Twitter Analytics is a great tool to utilize …
