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Month: June 2017

web hosting

What’s the Difference Between Web Hosting and a Domain Name?

When setting up a website, it’s easy to get confused with all of the computer jargon. There’s search engines, URL’s, content management systems, web pages, and of course, the two that many people get confused, domain names and web hosting.   Web Hosting Web hosting is a server that posts your website on the internet. …

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Who Has the Better Story?

The Instagram Stories feature created by Facebook has grown to have more than 250 million users a day over the past year. Their continuous roll out of updates places the pressure on their major competitor, Snapchat. Snapchat only has about 160 million users daily. Both social media platforms have similar features, but who has the …

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online review

Study Reveals UGC As Driving Factor For Online Purchasing Behavior

It’s already well-established that reviews play a large role when it comes to influencing purchasing behavior online. A new study by Ipsos involving over 1,000 US consumers revealed that 90% of their respondents said user generated content (UGC) influenced their purchasing decision. When we think about UGC, our minds often go to online ratings and …

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The current Google AdWords interface

Why Is AdWords Worth the Investment for My Business?

When discussing digital marketing options for your business, the main two types you’ll likely be learning about are Search Engine Optimization and Pay-Per-Click. While both can be beneficial, there are several things to consider when choosing a plan of action for your digital marketing campaign.   The goal of Search Engine Optimization or SEO is to improve the …

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