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Month: May 2017

Bing Rolls Out Chatbots for Local Restaurants’ Search Results

In its latest efforts, Microsoft will be introducing bots to its Bing local search results. More specifically, chatbots, will be integrated into local business results through Microsofts’ Bot Framework. The thought behind this is to make search results more interactive and transactional. At first it was only being tested with a few Seattle-based restaurants, but …

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Study Finds Yelp Leads to More Conversions Than Competitors

A recent study from Nielsen found that Yelp has higher conversion rates than competitors Facebook and even Google. While consumers certainly use search and social media sources to research a business, the study found that Yelp is more effective when it comes to getting more business rather than just impressions and website traffic. This will not …

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Chrome Browsing Coming To VR Headsets & Augmented Reality Coming To Chrome

Google’s goal of making the web more compelling and immersive has just gotten a lot more exciting. During the second day of Google I/O made two announcements tied to Chrome that will definitely be eye opening. One statement is that Google is bringing Chrome browser to virtual reality (VR). The second statement is that Google will …

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How to Optimize Your Multiple-Location Google My Business Listing

Since its original rollout in 2014, Google My Business listings have become the first step in the local search marketing process. The listing shows above the fold, and shows information such as location, price range and reviews while driving in clicks and revenue. If you have a business with multiple locations, it is important to …

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How Can You Improve the Quality of Your Facebook Ad Copy?

These days, advertising on social media is a must for companies, no matter the industry. Facebook, Twitter, LinkedIn and even Instagram have turned into competitive spaces in recent years for businesses, which means you cannot rely on the same old ad copy to break through the noise and reach your targeted audience. To stand out …

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Facebook’s New Strategy To Get Clickbait Out Of News Feeds

Facebook is strengthening their fight against clickbait material that pops up on user’s News Feeds. Previously, Facebook updated its news feed algorithm to recognize clickbait headlines and penalize the websites associated with these posts. Facebook has gone even deeper into this fight with its new strategy against clickbait. The social media giant will now target individual posts …

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