Feature snippets can negatively impact the clicks to the top organic search results according to one study. The study, done by Ahrefs, states that when a feature snippet is present, the CTR of the organic results can fall about 20 percent. The study states that when a snippet is not present, the organic listing gets a …
Feature Snippets Steal Significant Traffic From Organic Results Read More »
Whenever a user makes a search query on Google, they are offered filters. Often, the order of the filters is determined by the search itself but typically a user can choose between photos, news, videos, maps, books, flights, and shopping. Last week, Google tested an additional filter titled, “Personal,” aimed at tailoring search results to …
Google has recently introduced a new feature in its beta program that will allow qualifying merchants to add a “buy” button to their search ads. Businesses who participate in the beta program is now allowed to add a “buy on Google” button at the top of their ads. It requires customers to use the Google …
What is the Google Buy Button in the Beta Program? Read More »
Many digital marketing professionals know the value of YouTube. YouTube is part of Google’s Display Network and it completes the second most searches daily next to its parent company, Google. But many people don’t know one concept that can help you show up for more searches, and become a suggested video. While people know the …
At last week’s Google Marketing Next, the newest Google AdWords interface was unveiled, marking the platform’s first major change in 15 years. A beta version is available now, but its full rollout will be complete by the end of the year. The redesign was configured to make the overall user experience easier to use and …
A New AdWords Experience will Launch by the End of 2017 Read More »
As social media becomes more and more prevalent in society each and every day. With numerous platform options, deciding on which ones to utilize as a business owner can be overwhelming but by sticking to the big three – Facebook, Instagram, and Twitter – you will be able to promote your business, your website, and your …
We all have that Facebook “friend” whose posts we’d rather not see, so we unfollow them so their posts no longer show up on our newsfeeds. But what happens when your business profile isn’t getting your desired number of likes, comments, shares, or reaches, or you notice that some of your users have unfollowed your …
Auditing your website is a good way to get a holistic view of your website’s SEO health. Raking well with search engines can be unpredictable, as there are many different factors that go into search engine optimization. The days of ranking well simply by incorporating keywords into content and editing title tags are over; many …
What to Look Out for When Auditing Your Website’s Content Read More »
In its latest efforts, Microsoft will be introducing bots to its Bing local search results. More specifically, chatbots, will be integrated into local business results through Microsofts’ Bot Framework. The thought behind this is to make search results more interactive and transactional. At first it was only being tested with a few Seattle-based restaurants, but …
Bing Rolls Out Chatbots for Local Restaurants’ Search Results Read More »
Email marketing is a fast-growing online marketing tactic, but can be extremely overwhelming. Creating the perfect email marketing campaign can take a lot of designing, tweaking and testing, which results in taking a lot of time. Use these tools to help you seamlessly launch an online marketing campaign! Hellobar – Optimize your site for …
How Can I Create The Perfect Email Marketing Campaign? Read More »
A recent study from Nielsen found that Yelp has higher conversion rates than competitors Facebook and even Google. While consumers certainly use search and social media sources to research a business, the study found that Yelp is more effective when it comes to getting more business rather than just impressions and website traffic. This will not …
Study Finds Yelp Leads to More Conversions Than Competitors Read More »
Google’s goal of making the web more compelling and immersive has just gotten a lot more exciting. During the second day of Google I/O made two announcements tied to Chrome that will definitely be eye opening. One statement is that Google is bringing Chrome browser to virtual reality (VR). The second statement is that Google will …
Chrome Browsing Coming To VR Headsets & Augmented Reality Coming To Chrome Read More »
So you want to start an SEO campaign for your website? Before you rush in and make changes there is a very important step that is sometimes over looked by those who are novice to SEO or business owners who are looking to implement SEO changes on their own. That step is called benchmarking. You …
If you don’t know about Negative SEO than this post is for you. Negative SEO is real and can quite possibly damage your website through malicious tactics that can essentially affect your site’s revenue and business. This is a post that will help better understand what negative SEO is and how you can protect your …
Optimizing your images for SEO has been an important step for on-site optimization for awhile now. The question now is, is it still important to optimize your photos even though there are so many other ways to optimize your website? The answer is yes. All photos on your website should be optimized whether or not it’s …
Since its original rollout in 2014, Google My Business listings have become the first step in the local search marketing process. The listing shows above the fold, and shows information such as location, price range and reviews while driving in clicks and revenue. If you have a business with multiple locations, it is important to …
How to Optimize Your Multiple-Location Google My Business Listing Read More »
Google has been flying under the radar recently when it comes to announcing updates to the My Business platform. Although not officially announced by Google, many people have reported coming across multiple updates to My Business that have generally gone unreported. This is important to take note of these updates especially for people that …
5 Unannounced Google My Business Updates in 2017 Read More »
Facebook is strengthening their fight against clickbait material that pops up on user’s News Feeds. Previously, Facebook updated its news feed algorithm to recognize clickbait headlines and penalize the websites associated with these posts. Facebook has gone even deeper into this fight with its new strategy against clickbait. The social media giant will now target individual posts …
Facebook’s New Strategy To Get Clickbait Out Of News Feeds Read More »
You probably get just as excited as your mother does when you get a certain number of likes on a Facebook post or on your profile. This is because every like signifies increased popularity with users engaging with your profile. Brands go through extensive measures in the effort to establish brand identity and increase the …
Blogging is critical for the success of a website, it is essential for drawing in users and improving a company’s bottom line. However, run-of-the-mill blog posts will not cut it; there needs to be thought put into what is posted so users engage with what is posted and are encouraged to explore the rest of …
Why Blogging is Absolutely Essential for Your Business Read More »
