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Month: April 2017

SEO & Reputation Managment Services in Boston, MA

What is the Difference Between SEO & Reputation Management?

SEO and reputation management go hand in hand.  You can’t effectively manage your online reputation without knowing how SEO works.  With proper reputation management, your business excels, online and offline.  If you’re well acquainted with SEO, you’ll be better at managing your reputation. The difference between SEO and reputation management is creating and establishing brand …

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emails on a mobile device

Can I Target Local Audiences with Email Marketing Campaigns?

With over 269 billion emails being sent every day, email marketing is still a great way to reach potential customers. Unfortunately, only about 22% of retail emails are being opened. It’s also important to note that 45% of emails are being opened on mobile devices, and email marketing is becoming more synonymous with mobile marketing. …

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Social media Agency Boston, MA

What Is A Facebook Instant Article and It’s Newest CTAs

Facebook Instant Articles were originally released as a distribution platform that allows a credible publisher to share their content as original media within Facebook‘s mobile app. The New York Times, Buzzfeed, and the Atlantic were among some of the credible partner publishers to release content via the app. However, by May of 2016, an ordinary …

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Google AdWords analytics

3 Common Keyword Mistakes on AdWords

Successfully implementing each of Google AdWords‘ different keyword types can be the difference maker in an effective search campaign. While every campaign doesn’t need to include every single keyword type, which includes broad match, broad match modifier, exact match and phrase match, integrating these keyword types will refine your campaign’s keywords to help ensure that each …

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