Did you know that 93% of online experiences begin with a search engine? So why wouldn’t you optimize your site for Google, Bing and Yahoo?! The SEO industry has been steadily growing ever since it was first introduced in 2004, and doesn’t show any signs of slowing down. Since search engines are quickly growing in …
Google analytics is the premier way to track your websites traffic, where it comes from, what pages on your site are popular and everything in between. But if you are just beginning it can be a pretty overwhelming platform to navigate. Luckily there are a few steps you can take to find some basic data …
For SEOs, one of the most difficult things about the whole job is dealing with a site migration. There are so many moving parts, and often times everyone is in such a rush to move things over that steps are often forgotten. Most of the time, a site migration may not be as necessary as …
Business Beware: Site Migrations Aren’t a Walk in the Park Read More »
Google’s newest addition to search results pages includes a feature that tells users which results are the “best” based on reviews and ratings. We have known for a long time that businesses receive many customers thanks to positive reviews as well as losing business due to poor reviews but before this point, Google has not …
If you’re running AdWords campaigns, and you notice an abnormally high cost-per-click for search queries specifically for your business, don’t panic. High cost-per-clicks for important keywords, which you can usually rely on for low average CPCs, can occasionally as more expensive than usual, especially in small sample sizes. This can be due to a variety of …
Why Are Clicks For My Business Name on AdWords Expensive? Read More »
Google announced that their voice search device, Google Home, is now able to talk users through cooking more than 5 million recipes. This feature is now available due to Google’s partnership with Bon Appetit, The New York Times, Food Network and other recipe databases to bring all these recipes to your home. How It Works Pick …
Google Home Now Helps You Cook Over 5 Million Recipes Read More »
E-Mail marketing can provide a great return on investment for small business owners who are looking to develop their existing client base and attract new customers. If you are looking to step into the world of e-mail marketing but don’t have any experience, don’t fret, there are a few steps to get you heading in …
If you don’t understand how to reach out to your target audience, then finding ways to communicate with them could be problematic, and you’ll probably be finding yourself asking questions such as what type of text should I be writing? Should I write texts difficult or very easy to read? Which topics will attract my audience …
Building the visibility of a company’s website is not an exact science, as there are many different factors that can both positively and negatively alter search engine rankings. On-page and off-page SEO work is a crucial part of online marketing, and one of the most cost-effective ways to bring business to a website. This is …
Back in 2013 Google stated that about 15% of all search inquires were completely unique, in a recent interview with Google employees they have reaffirmed that this number has stayed about the same every year since then. With over a trillion searches every year, having over 15% of them be completely unique to anything that’s …
15% Of All Searches are Unique, According to Google Read More »
In the technology industry, specifically search engine optimization, the words “crawling” and “indexing” are as common as hardhats on a construction site. It’s frequent to hear questions asked about what this process actually is and what the difference between the two are. Although crawling and indexing are two different things, they both play a very important …
Did you know the number of HTTPS results on the first page of Google has increased 20% in the time frame of 9 months? However, according to Moz, it is due to the fact that there is a consistent increase in the adoption of HTTPS rather than the algorithm updates released by Google. Moz has …
HTTPS Now Accounts for Half of Google’s First Page Results Read More »
Many people enjoy shopping online, but one problem they face with ecommerce sites, is not having the live customer support that brick and mortar stores offer. It doesn’t take an expert to know just how crucial high quality customer service is in any business. Customers help spread the word about your business, and in turn, …
The 4 Benefits of Adding Live Chat Software to Your Website Read More »
This afternoon, Instagram had a temporary glitch that sent a majority of Instagrammers into a frenzy. Users were hit with “server error” messages, hindering them from scrolling their newsfeeds and posting pictures. If you didn’t post a picture of your meal, you didn’t really eat, right? If you have a social media business profile, you …
With so many professionals and homeowners on Houzz, it should be one of the social media platforms that you are active on, if you are in the business of home design, remodeling, landscaping, construction or the like. It does take a bit of commitment however, because it is far more effective when you post on …
How Can I Improve the Presence my Business has on Houzz.com? Read More »
Title Tags Further Explained Writing proper Title tags for your web pages is a crucial step in laying the foundation of your SEO success. For business owners handling their own digital marketing and SEO campaigns its important to follow some of the basic steps to ensure you write proper title tags and avoid penalties for …
Looking to post a job opening for your company? Well Google’s new Job Search Service, “Google Hire”, may be the new way you find your future employees. This new service is a recruitment tool which allows employers to manage job applications, similar to LinkedIn. Job listings can be added by employers, allowing job-seekers to apply …
Introducing Google Hire For Employment Opportunities Read More »
Social media is a great tool to utilize as part of your off-page SEO strategy as consistently posting on these platforms is one of the 200 ranking factors. When using the numerous social media platforms that are available, you not only want to be earning a following and engaging with your followers, but you also …
How to Use Social Media to Increase Your Website Traffic Read More »
A new analytics tool has been introduced by Google My Business. Google Insights is a great new feature that shows business owners how much action their Google Maps/Local listing is getting. Before, most of us were only seeing reports of the number of searches, views, clicks on your website, phone number and driving directions. For …
Google allows millions of business owners regardless of small or big to create listings and shares important business information using Google My Business. However, there is an unlimited number of fake listings posted on Google every single day and it could be tough to crack down on the fake listings. As a result, Google has …
How Google is Keeping Fake Listings Off Google Maps Read More »
