March 20, 2017

Awhile back, exact match keywords meant exactly what the name connotes. In order for an exact match keyword to trigger a search campaign ad, the search query must have been exactly the same as the keyword, including its order, plurality, and punctuation. In 2012, AdWords began making exceptions, so minor misspellings, differences in plurality, and abbreviations …

AdWords Planning to Make Exact-Match Keywords Less Rigid Read More »

DMOZ, the Open Directory Project, has officially closed after nineteen years. Although it came three days later than originally planned, it still marks the end of an era. An era where internet users tried to organize the web and a competitor of the Yahoo Online Directory. The evolution of search engines such as Google and …

DMOZ Has Officially Closed After 19 Years Read More »