Day: March 20, 2017

AdWords Planning to Make Exact-Match Keywords Less Rigid

Awhile back, exact match keywords meant exactly what the name connotes. In order for an exact match keyword to trigger a search campaign ad, the search query must have been exactly the same as the keyword, including its order, plurality, and punctuation. In 2012, AdWords began making exceptions, so minor misspellings, differences in plurality, and abbreviations …

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