Reddit recently announced that they will be launching a revamped self-serve advertising platform. With the continuous rise of the websites popularity, this is yet another platform in which advertisers can reach their target across the web. Here are the features: An interface that has been redesigned to be user-friendly and “easier on the eyes.” Reddit …
We all know that categorizing and organizing content and pages is important not just to improve user experience, but also to help search engines better index our website’s pages and content. For some industries, organization can be quite complicated. For eCommerce industries, there’s always the question of whether or not it’s okay to display the same …
There’s a new way to share your life and it’s on Facebook. Facebook has just introduced stories, which is the latest Snapchat-like feature. It allows you to share pictures and videos in a slideshow for a 24-hour period. Accessing Stories There are two different ways to access stories. The first way; you can scroll to …
With Google taking into account the health of small local business’ social media presence as a ranking factor more than ever, it’s important to spend some time tweaking and staying active on social media platforms. Facebook is one of the biggest tools you can use to increase traffic, conversions, & rankings for your local business. Below …
Tips for Managing Your Local Facebook Business Page Read More »
Visitors to your website are much more likely to do business with you if they can quickly navigate your website and easily gather the information they need. Fast speed significantly influences user experience; the more positive a user’s experience is, the more likely it is that the session will lead to a conversion. This theory …
If you’re dealing with a social media heavy client and you need to be on your A-game as far as posting goes, it’s probably time you start using a social media posting platform. Although there are many out there, none are as versatile as Hootsuite. Before you get started, it’s important to discuss with your …
With over 1 million active advertisers, Instagram is a great social media platform to gain new followers and leads by having an active business profile and unitizing “Sponsored” ads. The 600 million users are better able to look up and contact business who have active business profiles and marketers are better able to reach wider …
Why You Should Have an Instagram Business Profile Read More »
Writing an original content for your company can be time-consuming. We’ve found 5 ways to maximize your existing content you’ve already published. If you’ve never reused any old or existing content, then you are missing out on a huge opportunity to make the most of your SEO efforts. Here are some helpful suggestions for …
How To Reuse Existing Content For Maximum SEO Value Read More »
In their latest venture, Twitter is considering adding a premium paid version of their Tweetdeck interface, a platform made for marketers & brands to manage and monitor their Twitter accounts. Last week, Twitter sent out surveys to select participants to gauge interest in “an advanced Tweetdeck experience”. The advanced Tweetdeck will potentially have many new …
Twitter Considers Adding Paid Premium Version of Tweetdeck Read More »
Search engine optimization can be an absolutely different ballgame depending on the client. The vast differences in optimizing for a national client versus a local client necessitates a completely different approach to citation building, conversion tracking, social media, blogging, and adding page titles and meta descriptions. For SEM, the geographical targeting must be considerably narrower for …
For your website to rank well with search engines and be relevant to your entire customer base, it needs to have a blog with fresh content updated regularly. There are several different factors you need to consider when producing content that will be most useful for your online marketing strategy. The length of the pieces …
We all know that business owners wants good client reviews, but did you know they actually help SEO as well? It’s been estimated that review signals account for 9.8% of the total ranking factors for Google, meaning that businesses can benefit from them. See how else client reviews can help SEO! Creates new, user-generated content …
Google Posts introduced one of their newest features during the 2016 presidential election, testing its usability with both politicians and their followers. When users made a Google search for one of the candidates, they would quickly be able to see the most recent information from the candidate themselves on their results page. Google used the …
Google Posts Gives More Space for Sports, Museums, Movies & Musicians Read More »
Google Display Ads are now enabling location extensions when users are nearby and have expressed a desire to look for a specific product or service. Just like the location extensions that are displayed in Google Search and Google Maps, information like business hours, location, and photos of the business will be displayed. The reason why …
Location Extensions Are Now Available in Google Display Ads for Local Businesses Read More »
For static websites, built-in packages for WordPress and other content management systems do an excellent job at abstracting complexity away from the technical challenges of setting up a server, securing it, configuring a database, setting up routing and reverse proxies, and other complexity involved in setting up a website hosting server from scratch. But occasionally, …
Google’s Gary Illyes, spoke at the SMX West conference. He stated that Google is still testing the new mobile-first index and unsure when the launch date will be. Although the team behind the mobile-index want its launch to be this year, IIIyes has assured everyone that they are still working on it and not to …
Website audits are necessary in understanding the issues with a current website. Audits help us make improvements to better boost our search results. However, just as SEO strategies have changed in the past, website audits should also be changing. Unfortunately, these changes aren’t being picked up as quickly as new SEO strategies. These days, it’s …
Content plays a vital role in the marketing of a website, and the use of social media helps presenting your content to a larger audience. If you have a small audience of readers or subscribers, the best way to gain more of a following is to get your readers to share your content. But if …
Earlier this week, Google released its annual review of hacking trends from the previous year. This is part of an ongoing effort to increase cybersecurity awareness through the company’s #NoHacked campaign. According to Google’s data, the number of hacked websites in 2016 grew by 32 percent compared to 2015, and the company warns that this …
There is a surprising trend of single page websites getting more and more popular. Many companies are now preferring to use single page websites over multi-page ones even though the phrase “content is king” still has a high ranking factor bonus. So, could a single page site actually hurt your ranking with Google, if so, …
