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Month: January 2017

AdWords May Replace Call Extension Numbers With Actual Location Number

Google made a number of changes during 2016 to AdWords text ads, particularly for campaigns that include location extensions. Location extensions extract information from businesses’ Google My Business pages to expand on their corresponding text ads. Typically, a location extension will simply show the business’ address in the form of a hyperlink, which, when clicked, will direct …

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How To Maximize Productivity in Handling SEO Workloads

As one delves deeply into the SEO industry, one becomes more and more aware of the magnitude of work required to maintain a local business website at peak optimization status. From big picture concerns like branding strategy or traffic analysis, to the low-level implementation details behind keyword optimization and crafting strong content, the amount of work involved …

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Understanding SSL Certificates

Choosing an SSL certificate to boost rankings can be quite difficult as there are a wide-range of SSL products on the market. Below are several questions you should ask yourself before purchasing an SSL certificate. Should I use a free certificate or purchase one? What certificate works best for multiple domains? What about subdomains? How …

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