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Month: January 2017

Techniques for Mobile-First Web Design and SEO

[av_textblock size=” font_color=” color=”] With Google prioritizing mobile-first search results in its future indexing strategy, it is more important than ever to be familiar with design techniques for mobile-first web design. While there are many interesting and offbeat techniques to stand out in mobile search results, let us review some of the fundamental principles and techniques used …

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Major Changes Coming to LinkedIn

LinkedIn is making some major changes to its desktop site in order to increase engagement and emphasize content and conversations. Navigation The new desktop site’s navigation will focus on seven “core” areas: Home (your feed) My Network Jobs Messaging Notifications Me Search Messaging A messaging system will be set up (very similar to Facebook’s messenger) …

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Safari iOS Adds Call Button to Search Results

Safari iOS had previously included the click-to-call button to search results for local businesses before temporarily removing it. Now, Safari appears to be reviving this feature, primarily for restaurants at this point, however. Safari seems to be grabbing these phone numbers from sources including the businesses’ websites, Yelp, Facebook and Trip Advisor. Although this feature …

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AdWords Now Allows You to Share Negative Keywords Lists Across Accounts

If you’re running multiple AdWords accounts in the same industry using your Manager Account (MCC), it’s helpful to have a negative keyword excel file so you can upload it to the various accounts that you manage. But now, Google allows AdWords users to share their negative keyword lists across multiple accounts to make it easier …

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How to Create LinkedIn Posts That People Will Engage & Share

With so many options available to advertise on social media, LinkedIn gets overlooked often. Many B2B businesses have a profile on LinkedIn, but rarely pay for ads like they would on Facebook & Instagram. Most of their reluctance comes from not knowing how to write posts that they are comfortable putting money behind. LinkedIn Sponsored …

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What Does Amazon’s Holiday Numbers Say About My E-Commerce Website?

The Facts After the 2016 holidays came to an end, e-commerce giant Amazon claimed that it was its “best-ever season.” To further touch on that subject, a retail analytics company has further dove into this “best-ever season” to get a glimpse of how well Amazon did compared to other retail stores. The company, Slice Intelligence, …

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