Day: January 23, 2017

Snapchat Targets Advertisements Based On What Users Buy

Snapchat advertisements are about to get very personal.  Snapchat will start ad-targeting based on what users purchase outside of the app by using third-party data. Partnering with Oracle Data Cloud, Snapchat will be able to match user’s offline purchasing behavior with direct targeted ads.  With this data, Snapchat will be able to better track sales …

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