One useful SEO practice that some people may forget about is optimizing the alt tags for all of the images on your website. It is important to make sure all of the images on your site and posts have the alt tag (which is a common abbreviation for alt attribute or alt text) filled out …
Twitter recently made searching for trending stories a lot easier with its new Explore tab. Twitter recently replaced its Moments tab with Explore: a new way that simplifies finding quality content on the app. Explore allows Twitter users to find real-time trending hashtags, news stories, moments, and live videos all on one section of the …
Accelerated mobile pages are continuing to make a splash in the mobile search world, as more AMP articles are appearing in the news section of Google searches. A study from RankRanger, a tool set that monitors Google searches, reported that AMP results have more than doubled within the last couple of days in mobile searches. …
Now that Google is introducing the mobile-first index and AMP pages, it’s important to create shorter, concise content. Google’s algorithms will be primarily focusing on the mobile version of a site’s content. If you have a responsive website then you don’t need to panic. However, if you have a mobile website that’s lacking content or …
There are many business owners who start using Google AdWords only to quit when they don’t see the conversions they were hoping to get. Chance are, that their competitors are still using it because they know how to use it properly and see value in its continued use. If a business owner is not savvy …
3 Reasons Why Your AdWords Campaign Might Not Be Working Read More »
Now that 2017 is in full swing it’s time to take a step back from your daily SEO tasks and take a look at some goals for your 2017 SEO campaign endeavors. Looking at your projects with a new ‘big picture’ perspective you might be able to find some actions that can help you out …
It can be quite frustrating when Google maps quickly navigates you to your destination, only to find out that there is no parking. So there you are, driving in circles for what feels like hours. Finally, Google is going to help us out. The new Google Maps Android app will now tell you if it’s …
Google Maps Will Now Inform You About Parking at Your Destination Read More »
Have you tried to search for your nearest restaurant in a foreign country but the connection was so poor that nothing shows up? What about the moment when you lose your connection when you drive through a tunnel? Well, Google has always tried to improve user experience and they are making that experience much better. …
Google Will Now Continue to Search Your Query Even If Internet Connection is Poor Read More »
At Boston Web Marketing, many of our custom-built websites are developed on top of the WordPress Content Management System. WordPress powers over 50% of all websites on the internet and is considered the industry standard for hosted static websites built on content management systems. While WordPress is known for its ease of use to create, read, update, …
It’s been officially reported that Google is slowly rolling out a new look for the Google My Business photo section. The entire Google My Business interface has undergone dozens of updates and remodels as of late, with their newest remodel a drastic change from their old layout. It’s not uncommon for users and business owners …
With the popularity of videos on Facebook on the rise, Facebook is testing out a new way to implement ads within videos on news feeds. These new ads are going to be called In-Stream Videos and they will be triggered after a user watches a video for 20 seconds. These mid-roll ads will be limited …
According to various reports, it looks like Google has added another feature to its ‘Maps’ application. In your local area, upcoming events will pop up in the form of a pink pin and be labeled as “today”. This weekends Women’s March was one of the first events to show up, as seen by twitter user …
Google’s ever-improving mobile interface will now include a new feature. For books available on Google Books Search, mobile users will now have the ability to preview a book directly from the mobile search results page. While this feature has already been available for desktop users, mobile users, after searching for a book available in Google’s …
Google Now Allows You to Preview Books From Mobile Searches Read More »
There are many B2B businesses that struggle to reach their target audience through SEO. This can be due to several things. For one, they may be providing a very specific product or service that solves a very particular problem that their customers have, so there won’t be a large search volume. Next, there might be …
How to Drive B2B SEO Traffic with Target Audience Strategies Read More »
Snapchat advertisements are about to get very personal. Snapchat will start ad-targeting based on what users purchase outside of the app by using third-party data. Partnering with Oracle Data Cloud, Snapchat will be able to match user’s offline purchasing behavior with direct targeted ads. With this data, Snapchat will be able to better track sales …
Snapchat Targets Advertisements Based On What Users Buy Read More »
When Facebook rolled out its new business page layout in August 2016, many business owners were upset to have to learn the new functionalities in order to optimize their page. The new layout, however, was created to be more appealing to the consumer. It has been divided into three different columns, and the profile picture …
What You Should Know About Facebook’s Business Page Layout Read More »
In Google’s latest update, we will all be saying goodbye to the classic Google+ that we have all known. Starting January 24, 2017, Google+ will be relaunched with the user in mind. The changes that will happen are due to the requests, suggestions, and needs that users have been asking of Google for some time …
Google Will Retire Google+ for a More User Focused Platform Read More »
It is not surprising that people love an underdog story and this time, it’s Google, Goliath versus Qwant, David. Qwant is a search engine founded in France in 2013 and it has 21 million active users across 30 countries monthly. Its number of monthly users has grown an extraordinary 70% over the past year. The …
As more internet users are looking to reduce their imprint on the internet, DuckDuckGo’s privacy search engine capabilities has become increasingly popular over the years. Recent numbers show that the private search engine had its biggest day January 10th with 14 million searches in one day. Ever since its inception in 2010, the private search engine …
[av_textblock size=” font_color=” color=”] With Google prioritizing mobile-first search results in its future indexing strategy, it is more important than ever to be familiar with design techniques for mobile-first web design. While there are many interesting and offbeat techniques to stand out in mobile search results, let us review some of the fundamental principles and techniques used …
