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January 2017

Google Will Now Continue to Search Your Query Even If Internet Connection is Poor

Have you tried to search for your nearest restaurant in a foreign country but the connection was so poor that nothing shows up? What about the moment when you lose your connection when you drive through a tunnel? Well, Google has always tried to improve user experience and they are making that experience much better. …

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Google Now Allows You to Preview Books From Mobile Searches

Google’s ever-improving mobile interface will now include a new feature. For books available on Google Books Search, mobile users will now have the ability to preview a book directly from the mobile search results page. While this feature has already been available for desktop users, mobile users, after searching for a book available in Google’s …

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Snapchat Targets Advertisements Based On What Users Buy

Snapchat advertisements are about to get very personal.  Snapchat will start ad-targeting based on what users purchase outside of the app by using third-party data. Partnering with Oracle Data Cloud, Snapchat will be able to match user’s offline purchasing behavior with direct targeted ads.  With this data, Snapchat will be able to better track sales …

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Techniques for Mobile-First Web Design and SEO

[av_textblock size=” font_color=” color=”] With Google prioritizing mobile-first search results in its future indexing strategy, it is more important than ever to be familiar with design techniques for mobile-first web design. While there are many interesting and offbeat techniques to stand out in mobile search results, let us review some of the fundamental principles and techniques used …

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