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Month: January 2017

When is the Best Time of the Year to Run Facebook Ads?

Facebook advertising has proven itself to be a cost-effective and easy-to-use platform for marketers in every industry since its inception. Between its intuitive audience targeting and comprehensive reporting, many businesses have made it their go-to marketing vehicle. However, to maximize the success of Facebook ads, it’s vital for advertisers to understand their demographics’ behavior, especially …

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Google Will Now Continue to Search Your Query Even If Internet Connection is Poor

Have you tried to search for your nearest restaurant in a foreign country but the connection was so poor that nothing shows up? What about the moment when you lose your connection when you drive through a tunnel? Well, Google has always tried to improve user experience and they are making that experience much better. …

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Google Now Allows You to Preview Books From Mobile Searches

Google’s ever-improving mobile interface will now include a new feature. For books available on Google Books Search, mobile users will now have the ability to preview a book directly from the mobile search results page. While this feature has already been available for desktop users, mobile users, after searching for a book available in Google’s …

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Snapchat Targets Advertisements Based On What Users Buy

Snapchat advertisements are about to get very personal.  Snapchat will start ad-targeting based on what users purchase outside of the app by using third-party data. Partnering with Oracle Data Cloud, Snapchat will be able to match user’s offline purchasing behavior with direct targeted ads.  With this data, Snapchat will be able to better track sales …

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