What is a Featured Snippet and its Importance? When someone searches in the form of a question in Google Search, a featured snippet would often appear on top of the search results page. In the snippet, it contains a summary extracted from a webpage, a link to the page, page title and URL. The summary …
5 Ways to Get Your Web Page Appear in Google Featured Snippets Read More »
In 2016, when the answer to nearly any question seems to be a quick Google search away, it may be difficult to comprehend that just a couple dozen years ago, the only way to find the answer to a question may have been in an almanac, reference book, trade magazine, or a card-catalog system at your local library. …
What is the History of Search Engine Optimization? Read More »
With many other social media platforms offering a live video functionality, Twitter must keep up. Facebook has recently rolled out “Live Video”, and Instagram has recently rolled out “Your Story”. Twitter not far behind and you can now #GoLive on Twitter! You can now create and tweet a live video directly from the Twitter app. …
During the busy holiday shopping season, more and more people are out and about using their smartphones to conduct searches. In fact, 70% of smartphone users who bought something in a store first turned to their devices for information relevant to that purchase. And, 1 in 4 of these users used a map on their …
Retailers Testing Google Maps Promoted Places Ads Read More »
When Google rolled out Enhanced Campaigns in 2013, many people weren’t having it. Managers were worried about the loss of control and transparency, as these new campaigns would group tablets and desktops together as one bid. You could lower your bid for those two, and increase on mobile by a certain amount. The problem was …
Should You Use Device Targeting for Your PPC Campaigns? Read More »
When considering how to market a product or service in any industry, one of the most important marketing concepts to be aware of is the idea of positioning: the position your brand will occupy in the hearts and minds of consumers that will distinguish your brand from others in your market. A successful positioning strategy will …
Positioning in Online Marketing in 2017 and Beyond Read More »
Google is constantly working towards making their services better for users. In their latest search engine tweak, they’ve made a small addition to their schema guidelines: No vulgar or profane language allowed in reviews. Online reviews are becoming increasingly popular. In fact, over 75% of online users head to a third party review site before …
Google’s New Schema Guidelines Attempt to Keep Things PG Read More »
If you’re a business owner looking to rank high on the search engines, you’ll need to be aware of how search engines are changing. By doing this, you can adjust your SEO strategy accordingly so you can stay ahead of the competition. 1. Accelerated Mobile Pages Accelerated mobile pages (AMP) allows webmasters to create pages …
Google has now started to implement AMP results showing in image search results on mobile devices. To see these AMP results, use your mobile device and do a search within Google Image Search. Once the results appear, tap on a picture and start scrolling through the pictures. You will begin to notice that some of …
Google’s infinite access to information can be a double-edged sword. To enhance their advertising network, Google scans the inboxes of Gmail users to deliver the most relevant ads. While this helps advertisers, the plaintiffs in a Northern California District Court argued that this practice violates privacy laws, specifically the Electronic Communications Privacy Act. What fueled …
Google Reaches Settlement in Wake of Gmail Ad-Targeting Lawsuit Read More »
Waiting for a verification postcard in the mail from Google can be a hassle, especially when you’re trying to get your business up and running for the holidays. Google is now allowing businesses to fast track their Google My Business page verification from Monday December 12th, until Friday December 15th! Having a verified Google My …
Google Home is a digital assistant on the market for this holiday season. You can ask it questions, and it will respond back to you depending on what it can find on the web. While this device can recognize itself, if you ask it other questions, such as what are the other search engines, it …
SEO linking is not always the most obvious work done on a website and neither it has been talked as much as page title and descriptions, and blog posts. However, link building is still an important factor in Google rankings. So, here are three link building myths explained. Links from Listings Are a Bad Idea- …
The Internet is a free-for-all commentary, and some comments that are posted online aren’t always the most positive. Customers put their negative experiences into word form to post a review on your Google business profile, Yelp page, Facebook page, or mention you on Twitter, for the public to see. People write online reviews to not …
As online reviews continue to take a central role in how users choose a brand, product or service, search engines have responded by increasing the visibility of these reviews. There are thousands of review sites that are both broad and industry-specific. An overwhelming amount of online users will head to Facebook, Angie’s List, Yelp and …
When Yahoo outsourced their local listings to Yext, the verification process became less convenient for the user. While Yext offers the ability to add multiple listings at once, it’s primarily a paid service, which makes it considerably inconvenient to add or claim a free listing on Yahoo. Most business owners don’t have the time and …
This past month, Facebook has been rolling out its latest feature, the ability to find free wi-fi hotspots nearby. “Find Wi-Fi” The new “Find Wi-Fi” feature is available on the mobile Facebook app, but currently only for iOS. It can be accessed through the options menu within the app. To enable it click on “Find …
New Facebook App Feature Helps Users Find Free Local Wi-Fi Read More »
As an SEO expert in the Metropolitan Boston area, I handle many local businesses’ SEO work and I often had to answer the following question: “Why are you not targeting Boston, the largest city in Massachusetts?” In fact, I had many clients that want to be found all over the state in a short period of …
The Importance of Starting Locally When Doing SEO for a Local Business Read More »
Email marketing is a great way to stay engaged and connected with your audience. It also gives you a way for your audience and contacts to stay up to date with what is going on with your business. However, in order to have a successful campaign and get the engagement you seek from your audience, …
8 Ways To Increase Your Open Rate Of Your Email Marketing Campaign Read More »
Google released new updates for sitelinks in the organic search results this week. The updates, quietly released under our radar, are causing fluctuations in impressions and positions in the Google Search Console numbers. In the long run, these changes will not cause any major issues for your client or company. Some of the changes that occurred …
Google updates Sitelinks, Impressions and Position Drops Follow Read More »
