Month: December 2016

Google’s New Schema Guidelines Attempt to Keep Things PG

Google is constantly working towards making their services better for users. In their latest search engine tweak, they’ve made a small addition to their schema guidelines: No vulgar or profane language allowed in reviews. Online reviews are becoming increasingly popular. In fact, over 75% of online users head to a third party review site before …

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Google Reaches Settlement in Wake of Gmail Ad-Targeting Lawsuit

Google’s infinite access to information can be a double-edged sword. To enhance their advertising network, Google scans the inboxes of Gmail users to deliver the most relevant ads. While this helps advertisers, the plaintiffs in a Northern California District Court argued that this practice violates privacy laws, specifically the Electronic Communications Privacy Act. What fueled …

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Google updates Sitelinks, Impressions and Position Drops Follow

Google released new updates for sitelinks in the organic search results this week. The updates, quietly released under our radar, are causing fluctuations in impressions and positions in the Google Search Console numbers. In the long run, these changes will not cause any major issues for your client or company. Some of the changes that occurred …

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