Day: December 19, 2016

During the busy holiday shopping season, more and more people are out and about using their smartphones to conduct searches. In fact, 70% of smartphone users who bought something in a store first turned to their devices for information relevant to that purchase. And, 1 in 4 of these users used a map on their …

Retailers Testing Google Maps Promoted Places Ads Read More »

When Google rolled out Enhanced Campaigns in 2013, many people weren’t having it. Managers were worried about the loss of control and transparency, as these new campaigns would group tablets and desktops together as one bid. You could lower your bid for those two, and increase on mobile by a certain amount. The problem was …

Should You Use Device Targeting for Your PPC Campaigns? Read More »