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Month: December 2016

How Can I Enhance My Site’s Performance When Using Gifs?

Developed in 1987 by Steve Wilhite, GIFs were designed to enhance black-and-white images by using 256 colors while maintaining a compressed format that could be used by slow modems. Since GIFs are simple and are used to stream video clips, GIFs are still widely used today. Optimizing for GIFs While GIFs provide some information and …

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Is it Beneficial to Respond to 5-Star Google Reviews?

Part of being a successful business owner is taking responsibility for when your business makes a mistake. These mistakes often become public information when an unhappy customer writes a review on Google, Facebook or Yelp. Therefore, it’s important to follow guidelines for responding to these negative reviews. Best practices for responding to negative reviews includes …

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JavaScript and SEO

Having celebrated its 21st birthday in May of 2016, it is certainly impressive that JavaScript remains the de-facto language of the web — doubly so when considering JavaScript began as a simple project written in just ten days — and recent developments show no indication of the popularity of JavaScript slowing down. Node.js remains extremely popular …

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Get Social about Rebranding

When your company evolves and becomes bigger than how it started, you may want to update your brand to match your new identity and revamp your website.  Your brand defines how customers see your business, and when you want to commit to a rebrand, you’re risking the awareness and image that you’ve established on social media. …

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