Amazon is, for the first time, participating in Google’s Product Listing Ads. Since 2012, when Google transformed the organic product search tool into an ad driven shopping destination Amazon has not participated, until now. Recently Amazon product listing ads have been showing what appears to be AdWords testing. This is something completely new for the …
As disturbing as it sounds, one of the most popular searches for the month of December was, “Did the Holocaust really happen?” The query would pull in results such as, “Top 10 Reasons why the Holocaust didn’t happen” and “Holocaust Hoax: It Never Happened.” While there are photographs all over the Internet, books written about the …
Google Will Update Algorithm to Filter Out Hate Sites Read More »
Developed in 1987 by Steve Wilhite, GIFs were designed to enhance black-and-white images by using 256 colors while maintaining a compressed format that could be used by slow modems. Since GIFs are simple and are used to stream video clips, GIFs are still widely used today. Optimizing for GIFs While GIFs provide some information and …
How Can I Enhance My Site’s Performance When Using Gifs? Read More »
First created in Japan by Shigetaka Kurita, emojis have become one of the most popular ways to express oneself without using words. People of all ages and backgrounds use emoji as part of their digital vocabulary, sending a single emoji through text to convey an entire message. Even companies like Domino’s Pizza & Coca Cola …
Stand Out in Mobile First Indexing with Emoji Domain Names Read More »
Google has recently launched a new look within mobile search results when users perform recipe searches in Google. This new outlook is perfect for those looking to spice up their New Years Eve feast with some new dinner ideas for their parties. This new feel shows multiple recipe cards with a link to “View All” …
Google Launches New Look For Recipes For Mobile Search Read More »
Google just announced that it’s Search Console will now be sending warnings to website owners for not having a secure connection for users who need to enter login information on a page. Industries such as eCommerce, news sites, Real estate and law firms who may have a login portal for clients and users must immediately …
If My Website Doesn’t Have HTTPS, Will I Get a Warning? Read More »
Part of being a successful business owner is taking responsibility for when your business makes a mistake. These mistakes often become public information when an unhappy customer writes a review on Google, Facebook or Yelp. Therefore, it’s important to follow guidelines for responding to these negative reviews. Best practices for responding to negative reviews includes …
Is it Beneficial to Respond to 5-Star Google Reviews? Read More »
Having celebrated its 21st birthday in May of 2016, it is certainly impressive that JavaScript remains the de-facto language of the web — doubly so when considering JavaScript began as a simple project written in just ten days — and recent developments show no indication of the popularity of JavaScript slowing down. Node.js remains extremely popular …
A service area page is a landing page consisting of unique and original content about a particular city that your business serves. Service area pages help raise your rankings organically. Users typically search for a service + a city, and even if they don’t add a city, Google will pull up results based on the …
This past month, Instagram released two new features to their Instagram Stories. This new update is for Instagram’s 600 million users on both Android and iOS. Instagram Stickers: To make your Instagram story more personal and creative, you can add stickers. To use this feature, just tap on the smiley face sticker button alongside the next to …
Business owners can view SEO as a big, intimidating part of their business’s success. While some business owners accept SEO practices with open arms, others shouldn’t fear this world – as it can lead them to measurable data and increased business. The first misconception about SEO is that it is complicated. While the world of SEO …
Top Things Business Owners Fear About SEO But Shouldn’t Read More »
Google Business’ Special Hours feature makes it easy and convenient for business owners to let potential customers know if their business will be closed or operating under modified hours. When users are searching on Google, the knowledge graph displayed on the right side of search results pages, can display these ‘special hours’, which are especially …
In the past year, mobile has surpassed desktop as the primary device used to navigate websites. Although there are a fair amount of responsive websites, there’s an even greater majority of sites that are built only for desktop. Google has recently mentioned that users are five times more likely to navigate away from a website …
Outrank the Competition with Mobile Optimization Read More »
Many webmasters have decided to not include any external links on their website because there is a fear that their website will get a penalty if the link they linked to will hurt them for some reason. Gary Illyes of Google has come out and said that he hates websites do not link out to other websites …
Does Google Penalize Sites that Do Not Have Any External Links? Read More »
When your company evolves and becomes bigger than how it started, you may want to update your brand to match your new identity and revamp your website. Your brand defines how customers see your business, and when you want to commit to a rebrand, you’re risking the awareness and image that you’ve established on social media. …
If you’re looking to ramp up your social media presence in 2017, it can be helpful to use a few tools so you aren’t blindly posting and getting no results. Here are the best social media tools to improve your audience reach and analyze your data. Social Mention. This social media search and analysis platform is …
To keep up with other platforms upgrades, Instagram has added new features to its “Stories” option within the app. This new added flair to the “Stories” option is to help enhance the character of stories for each user. At the moment this option is not available to advertisers but only time will tell when these …
Recently, Google made insights available for photos on your Google My Business page. With these new insights, you can not only see data for your photos, but you can compare to those of a similar industry. To view your Google My Business photo insights, click on insights in your navigation bar and scroll down to …
Originally beginning with news articles & blog webpages, over the past few months AMP or Accelerated mobile pages have been rolling out for all type of web pages including e-commerce. If you do not know by now AMP pages are a stripped down version of a web page available on mobile search, allowing the web …
How E-Commerce Businesses Can Take Advantage of AMP Read More »
WordPress’ new 4.7 update comes with many new features, including a new theme: Twenty Seventeen. This new theme can be customized with classic elements such as widgets, navigation, social menus, a logo, custom colors, and more! Customization Mode Setting up a new theme has been revamped. When users enter customization mode, they are able to …
WordPress releases version 4.7: Exciting changes for 2017! Read More »
