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Month: November 2016

If My Business is Opening Soon, How Should I Plan My Online Advertising?

If your business is opening in the near future, there are a few essential steps to take to ensure your business gets off to a great start. The number one priority is having a website that’s comprised of fresh, original and engaging content. Without strong content on your website, your online marketing efforts will only go so …

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How is Google’s Advanced Verification Test Affecting Local Listings?

Google had previously announced that it will be beta testing a new advanced verification process for spammy map categories. These categories include industries like plumbers and locksmiths as Google tends to see a lot of spam from these categories in the map & local results. The testing was done in the San Diego region where …

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How to Integrate MailChimp with Google Analytics

MailChimp is a free-to-use email marketing service that allows you to update your customers with your business’ latest news and announcements. One of MailChimp’s features is its streamlined reporting services. Once an email is sent, marketers can view a variety of their campaign’s metrics, including open rate, click-through-rate and successful delivery rate. Users can also view …

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Google’s Safe Browsing Cracking Down On “Repeat Offenders”

Google recently announced that there will be a new security measure regarding Google Safe Browsing “repeat offenders”. In this announcement the search engine giant stated that repeat offenders will be hit with 30 day time out.  This new measure is for “websites that repeatedly switch between compliant and policy-violating behavior”. Websites perform this action so …

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