Avid users of Yelp will rejoice today with the launch of three new exciting features for iPhone and Android mobile users. All the more reason for businesses to make sure they have an active profile on Yelp! “Yelfie” A play on the word “selfie”, Yelp’s first major feature of their update includes the ability to …
Yelp Launches Three New Features for iPhone & Android Users Read More »
With 2017 about a month away, everyone is looking to make resolutions. For some people, it might be hitting the gym a bit more, finding a new job, or spending less money. Search engines, however, have a different 2017 agenda. Here are three major trends to look for in 2017 as search engines continue to improve …
Earlier this year in May, Google introduced Rich Cards, which augment the user experience on their always-evolving mobile search results pages. Using schema markup, rich cards display images over relevant links for specific search queries. When rich cards were first announced, mobile users searching for things such as recipes, would be presented with a carousel …
Google Now Using Rich Cards for Restaurants and Online Courses Read More »
Google announced, back in May, that they were considering removing the Content Keywords feature within its Search Engine Console. This was one of the earliest features, of Search Engine Console, to tell webmasters what the Googlebot found when crawling a website. Over the years, Google started implementing other features to their webmasters tools platform. These …
One of the hottest buys this holiday season is Google Home. Google Home is a voice assistant, where users can personalize the device for voice commands such as playing music or lighting up a fireplace, and use it find information. The difference between a regular Google search and Google Home is that with Google Home, …
What Voice Assistants Means for the Future of SEO Read More »
Cyber Monday is finally here and the deals are going fast! Follow these last minute SEO quick tips in order to get the most traffic on your site! Mobile Friendliness Users are driving online sales with their smartphones. If you want to keep up this holiday season, be sure to offer your customers a seamless …
One of the biggest factors to improving online visibility is by having a social media presence. If you’re a small business, you probably already have various social media accounts established; perhaps you actively post, run paid campaigns, and reach out to customers who have left reviews or asked questions on your page. All of this …
Getting The Most From Your Social Media Strategy Read More »
Google is always keeping us on our toes, and the latest in Google’s testing; images in sitelink extensions or “visual sitelinks”. This update was recently spotted on mobile devices as Google seems to be in the early stages of testing. The new visual sitelink extension will now display images with sitelinks in a swipeable carousel. This isn’t …
Link building is and always has been a very important part of marketing. It is one of the ranking factors (in case you need a refresh, check here for the factors) Google uses to rank your site and helps you to effectively target your audience. With link building, you are manually promoting your business or …
What is Specialized Marketing and How Does it Relate to Link Building? Read More »
In the latest internet scam, local home services such as locksmiths, are under fire for bait and switch pricing. Locksmith Scam When people are locked out of their home, they turn to the internet to find a locksmith that can help them get back into their home or car. Most of us know that the …
Google Launches “Google Guarantee” for Some Home Service Ads Read More »
Ad scheduling on Google AdWords allows you to select which days you want your ads to appear. Ad scheduling also gives you the ability to choose when your ads appear throughout the day. If your business is open from 9am to 7pm, you may want to schedule your ads so that they appear only during …
Should AdWords Campaigns Run on Days the Business is Closed? Read More »
Online shopping during the holiday season has been growing every year because shoppers want to avoid all those long lines and holiday traffic. This means that e-commerce sites should be taking advantage of online shoppers and making sure they prepared for a very busy holiday season! Check out a few tips on how to help your holiday …
Facebook Live is all the rage right now. It is a feature that offers real-time video capabilities to users. You can broadcast video live on your Facebook right from your smart phone. Facebook Live has the potential to change the way marketers and consumers approach using Facebook in their marketing campaigns. How Facebook Live Can …
How Can I Use Facebook Live to Increase Engagement? Read More »
Google is now allowing users to attach a photo or video when they leave a review for a business on Google Maps or Local Google results. To attach a photo or video with your review, do the following: Search for the company or brand on Google Click ‘write a review’ The below image will then …
The Internet landscape is always changing and visibility in the digital world is becoming more competitive for businesses, making the job of online advertising professionals more important than ever. With Google Partners, certified advertisers have the ability to improve online visibility for companies large and small. On November 9-11th, the search engine giant hosted their …
Boston Web Marketing Attends Google Adwords Partner Summit Conference Read More »
According to Trackmaven, about 65,000 posts on social media provide insights on how hashtags vary on each platform. While it can be quite difficult to determine how to use hashtags, they have become almost unavoidable on social media channels. Facebook When it comes to Facebook, you only need to use one hashtag to increase audience …
How Can I Maximize the Effectiveness of Hashtags? Read More »
With your expanded texts now fully integrated into AdWords, you may need to pay attention to a few certain pieces of the puzzle. The first thing you need to understand is that there is no penalty for not expanding the ads. With that being said though, your ads could use updating. You have probably been …
Visuals are an important part of enhancing the user experience of your website. Unfortunately, most of us do not have a professional camera with photo editing software to take these breathtaking photos. If you’re like most people though, you probably have a smartphone with a decent camera. Although you may think it is not possible, …
How to Take Website Quality Photos with Your Smart Phone. Read More »
YES, you should always create a blog for your website and it is crucial for you to constantly add articles to your blog. I will explain why you should in this post. Blogging is great for search engine optimization because the articles should be focused on the keywords that your business would want to rank …
Why You Should Always Create a Blog for Your Business Website? Read More »
The photo sharing platform, Instagram, is growing to be one of the most popular social media networks out there. It’s not only used by almost 50 million people, but it has the most engagement than any other social media platform. These figures are great, but what do they mean to you if you’re unsure of how …
