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Month: October 2016

AMP Integration Reportedly Decreasing Ad Revenues for Certain Publishers

Google’s integration of AMP pages (Accelerated Mobile Pages) was largely aimed at improving the user experience. For publishers, the big concern upon hearing the announcement of AMP pages was how it would affect their ad revenue. As expected, the number of page views has increased for publishers, seeing as users are more likely to click …

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Why Are Listing Sites Important for My Business’ SEO?

Online listing sites such as YellowPages.com, Angieslist.com and Foursquare.com may not seem like SEO’s most cutting-edge factors. After all, online search engines, social media and Pay-Per-Click advertising have somewhat rendered these listing sites obsolete for the average consumer. However, adding your business to these online directories has a significant impact on your business’ online presence. Even …

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Is SEO Fading Out?

The answer is no, SEO is not fading out. SEO isn’t a static discipline, it is forever changing, evolving, and adapting. Today’s SEO consists of more than just onsite optimizations and semantic markup; it incorporates branding, marketing, content, and keywords. Social Media SEO connects individuals to targeted information through a network of engaging, accessible and …

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How to Avoid the Curse of Knowledge When Generating Content?

Ever since we were taught how to write, people have developed many different styles. That’s why we have many authors creating fresh and creative content every single day. However, many people including teachers, bloggers, and business leaders suffer from the “Curse of Knowledge”. The “Curse” means that you are unable to imagine what it is …

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Pinterest Allowing Advertisers New Retargeting Options

Over the summer, Pinterest allowed more options for advertisers to target users and this month they just added another one! Pinterest is now giving advertisers new retargeting options that can create audiences based on user’s actions on their own website as well as on the social media platform. These five different  Pinterest actions; clicks, comments, saves, likes, …

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