Ever since the creation of smartphones, and the evolution of mobile devices in general, people are using these devices to use the internet. Over the years the amount of people searching on the internet has risen at a steady pace. A recent report states that 75% of internet use in the year 2017 will be …
Being a Webmaster isn’t an easy task. While some of the guidelines Google provides you with may be confusing, a penalty from Google is no joke. There are multiple ways to receive a penalty, some of which are; Cloaking, creating pages with little to no content, participating in link schemes, using doorway pages, duplicating content …
Google’s integration of AMP pages (Accelerated Mobile Pages) was largely aimed at improving the user experience. For publishers, the big concern upon hearing the announcement of AMP pages was how it would affect their ad revenue. As expected, the number of page views has increased for publishers, seeing as users are more likely to click …
AMP Integration Reportedly Decreasing Ad Revenues for Certain Publishers Read More »
We’re past the days of dial-up. In an age where we expect things to come almost instantaneously, no one has the patience for slowly loading Internet. Instead of waiting, many of us would rather exit the window than let it load. Many times, it’s not the Internet’s fault – it’s the specific site’s. An e-commerce …
Great, it is almost time to generate a monthly search engine optimization (SEO) report to your clients. After creating that monthly report, it would be wonderful if their traffic on their website has increased. However, what about those that decreased, especially the new clients that just expect SEO results to work instantly? The actions that …
It’s hard to believe that Facebook will be 10 years old this year. A decade ago, the social media scene was sparse and MySpace ruled the interwebs. These days however it seems like the market is saturated with new social media channels popping up left and right. How are online marketers supposed to keep up …
This past August, Bing had been testing out their extended text ads within a beta version. After much anticipation, Bing has finally released its ETA’s to all markets this past Tuesday. Users can now find the ETA option in the Bing Ads Editor or via the Bing Ads API. Originally, standard text ads have allowed …
Bing Has Finally Released Their Extended Text Ads, Worldwide Read More »
What is branding? Branding is the way you label your business or product. It is the color, logo design and tag lines you use for your company. People being to associate certain color schemes with your brand. For example, you have McDonald’s with red and yellow, Nike, with “Just Do It.”, and many more. Why …
Facebook is known for reconnecting friends and family and more recently has been finding more ways for small businesses to reach their target audiences. Whenever a business page posts, Facebook indicates how many people the post has been seen with a “Reach” count. This way, along with the insights section of the business page, owners …
Online listing sites such as YellowPages.com, Angieslist.com and Foursquare.com may not seem like SEO’s most cutting-edge factors. After all, online search engines, social media and Pay-Per-Click advertising have somewhat rendered these listing sites obsolete for the average consumer. However, adding your business to these online directories has a significant impact on your business’ online presence. Even …
Why Are Listing Sites Important for My Business’ SEO? Read More »
An important business strategy on social media outlets like Facebook, Twitter, Snapchat or YouTube is creating and marketing your business through video. As the popularity of videos increases on social media, some brands and businesses may start to come across a new challenge of creating more effective video ads for audience’s social media feed. A popular form of …
The answer is no, SEO is not fading out. SEO isn’t a static discipline, it is forever changing, evolving, and adapting. Today’s SEO consists of more than just onsite optimizations and semantic markup; it incorporates branding, marketing, content, and keywords. Social Media SEO connects individuals to targeted information through a network of engaging, accessible and …
Ever since we were taught how to write, people have developed many different styles. That’s why we have many authors creating fresh and creative content every single day. However, many people including teachers, bloggers, and business leaders suffer from the “Curse of Knowledge”. The “Curse” means that you are unable to imagine what it is …
How to Avoid the Curse of Knowledge When Generating Content? Read More »
When it comes to the wide world of the Internet, there are many moving parts — and sometimes these parts can be intertwined or cross paths. Two paths that run parallel to each other in this instance are SEO and programming. As SEOs, we always want to do our best to get our client found …
What Types of Programming Languages Should SEOs Know? Read More »
In the past 2 months, Google has rolled out two major search algorithm updates, possum & penguin 4.0. Due to these updates, some people saw dramatic increases while others fell off the map completely. Major Google algorithm updates can affect your search results greatly, either for better or worse. But don’t panic just yet, here …
While most business owners (hopefully) know their target demographic, it can be challenging to write copy to create conversions. For websites that are merely profit driven, a writer must understand the products’ advantages and flaws. You should only be writing on products that are related to your website but you can also discuss your industry, …
If you are running a PPC Campaign, you understand that every cent counts. Each click has a price, and each keyword has a bid. While some campaigns take off and excel immediately, some can have a slower start, or have some trouble pulling in conversions. Remember, a conversion is whenever a user takes a specific …
I am Seeing Low Conversions from my PPC Campaign, How Can I Increase These? Read More »
Facebook has added new tools to help their dream of becoming the mobile solution for local businesses, as well as a local commerce platform for consumers a reality. The other day, the social media giant introduced new tools to help local businesses consumers interact more while using their mobile devices. These new tools include: booking …
Facebook’s New Tools For Commerce & Local Discovery Read More »
According to a research report written by the PEW Research Center, Americans, ages 18-49, text more often than voice calling. Over the course of the study period, 97% of overall participants used text messaging at least once, making it the most used feature on a cell phone. With these statistics it’s no wonder why Google …
Google Introduces Click to Text Message Extension to AdWords Read More »
Over the summer, Pinterest allowed more options for advertisers to target users and this month they just added another one! Pinterest is now giving advertisers new retargeting options that can create audiences based on user’s actions on their own website as well as on the social media platform. These five different Pinterest actions; clicks, comments, saves, likes, …
Pinterest Allowing Advertisers New Retargeting Options Read More »
