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Day: September 29, 2016

Google Announces Search Ads & Analytics Updates

During a keynote discussion Wednesday morning, Google’s Vice President of Search Ads and their Senior Director of Product Management for Analytics made several announcements. These update announcements were focused around Google’s search ads and new features within their analytics platform. Search Ad Updates Cross-device remarketing – Following the announcement that display targeting for display ads …

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Why is SEO so Important When Targeting Millenials?

As most know, Search Engine Optimization is used to increase a company’s online exposure to an intended audience. For those targeting Millenials, SEO shouldn’t be optional when it comes to reaching this generation, it should be mandatory. What Makes Millenials Different from Older Generations First, it’s important to determine what years Millenials fall under. According …

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