Over half of the world’s population can be grouped into either visual-linguistic or visual-spatial learners. Both forms are geared towards engaging with the written language; this includes reading, writing, videos, webisodes and pictures. If you are already practicing the proper SEO techniques for your website, now you must focus on assisting 65% of the population …
Google is improving their voice searches while using the Google Maps app, with the addition of “Ok Google.” Rather than needing to tap the microphone icon to activate voice search, the update now allows you to simply say, “Okay Google” and the voice search feature will be activated within the app. This update will help …
During a keynote discussion Wednesday morning, Google’s Vice President of Search Ads and their Senior Director of Product Management for Analytics made several announcements. These update announcements were focused around Google’s search ads and new features within their analytics platform. Search Ad Updates Cross-device remarketing – Following the announcement that display targeting for display ads …
The first month of the 2016-2017 school year is over, meaning the workload for students and teachers is only going to get more strenuous. Luckily, Bing has rolled out new specialized searches with the hopes of offering students, teachers, and other academics more educational resources. The specialized searches are in a number of areas, such as …
As most know, Search Engine Optimization is used to increase a company’s online exposure to an intended audience. For those targeting Millenials, SEO shouldn’t be optional when it comes to reaching this generation, it should be mandatory. What Makes Millenials Different from Older Generations First, it’s important to determine what years Millenials fall under. According …
Why is SEO so Important When Targeting Millenials? Read More »
If you have read any one of our previous posts about “Black Hat ” SEO tactics, then you already know how using any of these tactics can negatively affect your website ranking. But one Black Hat SEO tactic we have not covered is “cookie-cutter websites.” “Cookie-cutter” websites are websites created for the purpose of ranking …
Search Engine Optimization (SEO) is important for an e-commerce site to attract new customers and increase traffic. One section on your e-commerce site that should be looked over for improvement is the product information pages. The product pages is where most users will land while searching so you should make sure they are well-optimized. Here are a …
With many changes happening in the land of SEO, what can we expect for the future? Currently, SEO is very closely linked to content marketing, and the future will roll in the following four pillars to supplement this idea: 1. Rankbrain – Google has even admitted that they don’t fully understand this ranking factor. While …
Google announced this week that they created a new “lite mode” for their Google News Android app. This new version is designed for countries that have slow mobile internet, those who typically have only 2G or 3G mobile connections. The new Google News Lite Mode app will be launching in India and will be rolled …
According to 9to5Mac, Apple is publishing place pages for select public landmarks. For those that have the most recent MacOS update, Sierra, you can find these pages in your Safari toolbar. If you’re still using the El Captain version, a drop down page, with no URL, will show similar inquiries. These URLS, or Apple …
Inbound Marketing & SEO are tactics aimed at placing your business at the front line of your targeted audience. If you are a business owner who is familiar with SEO, but not inbound marketing then this post is for you. When used together Inbound Marketing & SEO can become a successful marketing strategy for your …
Inbound Marketing & SEO Together Achieve Efficiency Read More »
After nearly two years, Google has finally updated their Penguin algorithm. This is the fourth update to Penguin, and probably the last, since Penguin will function in real time now within Google’s core search algorithm. Going Real Time Penguin was created to catch spammy websites from search results that could have slipped through Google’s spam …
Have you ever wondered how Netflix comes up with so many obscure categories? Some categories like Oscar-winning Buddy Movies and Raunchy Mad-Scientist Comedies even feature only one movie in the category. Netflix can’t simply just create these names out of the blue, it relies on data collected from the user’s history and their preference set …
How to Brainstorm Long-tail Keywords Using Netflix Read More »
On September 19th, Twitter cut down on which types of content would count towards the platforms 140-character limit. Images, videos, GIFs, polls, retweeted quotes, DM deep links, and other media attachments will no longer reduce the amount of characters in a post. However, typed or pasted URLs in a Tweet will still count towards the …
Without fully understanding SEO you can really back yourself in a corner, resulting in an entire experience that may not succeed. Here some of the main things that people do wrong that you need to pay attention to: Out of Date: SEO, the internet and Google have all changed dramatically within the past 10 years. …
In online advertising, remarketing, often referred to as ‘retargeting’, describes the Google Display Network feature that enables advertisers to target and show their advertisements to users who have previously visited their website. Previously, Google had relied on cookies and mobile IDs to locate users to reach with remarketing. Announced September 25th in a blog post …
On September 1, 2016, a massive Local algorithm update rolled out, which the local search community has named Possum. The name was originally suggested by Phil Rozek and is quite fitting because many business owners think their Google My Business listings are gone when they are actually being filtered. In other words, they are playing …
Website call conversion tracking has now been simplified in AdWords. The set up hasn’t changed, you can still set up these conversions under the Conversions section in AdWords. Rather than adding a tag for every number listed on the landing page, users only need to use one piece of conversion tracking. However, you must keep …
New Improvements to AdWords Call Conversion Tracking Read More »
There are many reasons you may find duplicate Facebook pages for your business. Maybe a previous employee set up your company page, left the company, and you had to create a new one. Maybe someone created a Facebook personal page rather than a company page and down the line a company page was also created. …
Earlier we mentioned how Google would no longer limit AMP (Accelerated Mobile Pages) to the “Top Stories” section of mobile search results. The time has come as the search engine giant is now implementing AMP pages in organic search results across the globe. AMP technology has been one of the forefronts of Google’s goal to accelerate web experiences …
Are AMP Pages Now Indexed In Organic Search Results? Read More »
