Google Chrome’s new update, Chrome 53, will be designed to block Flash. This new update will be rolling out in September, and replacing flash will be pure HTML 5. According to Google, most of the flash on the web is never seen by users as 90% is loaded “behind the scenes.” Even though it is …
As we make our way through 2016, mobile traffic is seriously surpassing desktop traffic. As we watch mobile traffic increase, many companies still haven’t made their website mobile friendly. The look and function of non-mobile friendly websites are not only infuriating to users, but it’s an issue for SEO too. Back in 2015, Google introduced …
Facebook revealed yesterday that they begin using new technology to make ad blocking software less effective. This new software is changing advertising on their desktop site, making it difficult for ad blockers to detect the ad units embedded into the advertising. Facebook wrote in a blog post earlier this week that, “Some ad blocking companies accept …
Earlier this week, Google announced that AMP would be introduced to Google’s organic SERP. Google’s goal for AMP in SERP serves a purpose to improve a mobile user’s experience by Amping up pages that are slow and require very little network power to load. The AMP pages were supposed to complement the mobile friendly algorithm …
Google to Address Lower CTR results on implemented AMP on SERP Read More »
As you may have heard Google has recently rolled out the update to AdWords including a new character limit. This update changes the way text ad display content changing from the old 25-35-25 character count to the new updated 30-30-80 count. The new character count consists of two headlines with 30 characters for text and …
How Can I Take Advantage of the Extended Characters in AdWords Text Ads? Read More »
On Thursday, August 4, 2016 Google announced a change to its search results that is designed to help users find the best restaurants and bars, based off of reputable critics and publishers. With this change, now when a user searches for a kind of restaurant, e.g. “thai restaurant”, they are given what Google predicts to …
Google to Highlight the Best Reviewed Places to Eat and Drink Read More »
There was a recent update on Google My Business which is where businesses can go to update their business details that are shown on Google Maps and Google local. Google updated the user interface for Google My Business so that it is more condensed and concise. This new look allows for a more intuitive way …
Did Google My Business Update Their User Interface? Read More »
Maintaining a Yelp page is an important part of owning a business in the 21st century. Yelp is also an important part of being a consumer in the 21st century as well. This is because Yelp allows consumers to easily find the best businesses in their area by holding dysfunctional businesses accountable for their poor …
Yelp Cracking Down On Businesses Who Threaten Legal Action Against Customers Read More »
If you have been on Facebook recently, you may have noticed a few differences. Most of the elements have remained the same, but the layout has changed a bit. With the new layout, your profile picture appears now at the top left of your page instead of over your cover image The navigation of your …
Twitter has released a new ad type for marketers to take advantage of and to get customers involved. Twitter’s new Instant Unlock Cards that reward people for tweeting about a brand. To compensate for the tweet, users will be given an image or a video to tweet about, like a recipe, trailer or an interview. In a …
The DIY and hobby social media website is gearing up for big changes. It was recently announced that Pinterest took on a new hire from Snapchat to analyze the effectiveness of Pinterest’s advertisement options. Now it’s announced that after some trials, the company will be making a big push to add a video feature. The …
Pinterest Improving User Experience with Video Option Read More »
Google states that nearly 60 percent of search queries globally are from mobile phones. The U.S. had a high percentage rate of 58% of search query volumes for mobile searches. Hitwise, a company that measures and analyzes behavior across desktops, tablets, and smartphone devices, reviewed about an average of 11 key categories and related queries …
Are a Lot of People Doing Searches on Their Mobile Devices? Read More »
Digital marketing in the 21st century requires advertisers to market to a diverse audience that’s comprised of people from a number of different nationalities and backgrounds. By appealing to as wide an audience as possible, the potential for yielding more business greatly opens up. One way to capitalize on this is to use language targeting …
As a business owner, when it comes to identifying your niche in your line of business you probably think you have figured it out. You already have a distinguished idea of who your potential customer will be, what age group they are in, what their interests are and more. This you have figured out because …
How to Identify your Niche and Buyer Persona for SEO Read More »
Google Analytics can do so much more than just traffic data. It has a very large variety of features that most marketers don’t know about and are not taking advantage of. By taking full advantage of Google Analytics, you’ll be able to know where traffic is coming from, what visitors are doing while there, and …
For those of you who’ve been relying on AdWords Keyword Planner, you may have noticed some skewed data. In June, this useful tool started to display the same volume of searches for similar keywords. An AdWords Representative did, in fact, confirm that this is due to close variants. People have been making the mistake …
How Can I Get the Old Google Keyword Planner Volume Data? Read More »
Bing may always be the little brother to Google’s massive search engine presence, but the tables may have turned for the 2016 Rio Olympics this summer. With some major overhauls in their Windows operating system (including Cortana, virtual assistant) and other unique features in the search engine that others don’t offer, more users are opting …
Almost everyone has done it, Googled themselves just to see what comes up. But some people are more guilty than others. Do you find yourself repeatedly Googling your own name just to stay in the loop? Well if this sounds like you, you’re in luck. Google has recently released a Google Alert widget that will …
New Google Alert Widget Helps You “Stay in the Loop” Read More »
In 2014 Google’s original mobile testing tool was released. Two years may not feel like a long period of time, but in the world of technology it can be the equivalent of a lifetime. Recently, Google launched an update for the tool that calculates a website’s mobile-friendliness. The update for the mobile testing tool was much …
