We all know CSS is a great way to customize the content on your website. One of the parts of a website CSS is used a lot for is for words on a webpage. Below are a few codes you can use in order to customize the font of your website to make it more aesthetically …
Yahoo’s Gemini ad platform created by Yahoo that combines Mobile Search Ads with Native Ads. This platform allows advertisers to buy, manage and optimize their mobile search and native ad spend under one platform. The movement to mobile ads has seen a great increase over the years and it comes as no surprise that Yahoo …
For business owners that don’t have a physical location, you may be wondering how you can utilize local SEO for your company. Since local search is extremely competitive, it can be even more difficult when you don’t actually have a location. Below are some tips on using local SEO when your business doesn’t have a …
Using Local SEO When Your Business Doesn’t Have a Physical Location Read More »
Believe it or not, but Google is far from the only search engine in the world. The second most popular search engine of YouTube has over three billion searches every month. The number of people watching videos and the ability to market your business on this site means creating a YouTube account and optimizing videos is extremely important. …
HTTPS stands for Hyper Text Transfer Protocol Secure which is a more secure version of HTTP for websites. In 2014, Google announced on their Webmaster’s Center Blog that HTTPS will be considered as a ranking signal. It’s important to stay up-to-date with all of Google’s updates and algorithm changes for SEO purposes. Some people may …
A Google Webmaster trend analyst stated yesterday that using 301, 302, or 30x redirects of any kind will not result in a loss of PageRank value. In 2010 it was said that there was PageRank dilution when using a 301 or other forms of 30x redirects but Google changed this rule in 2013. Google’s Matt …
No More PageRank Dilution When Using Redirects on Google Read More »
Announced back in May at the Google Performance Summit, Google has officially launched Expanded Text Ads. These ads will now show double headlines taking up more real estate on Googles Search Results. These expanded text ads will include two headlines with up to 30 characters each and a description with up to 80 characters. The …
Considering Yelp’s popularity this day and age, it’s time to embrace the site considering how major of an influence it is in the eyes of customers. While you may think your business’ rating on Yelp may be its biggest selling point – which, it could very well be – recent data collected by Yelp could …
Every marketer understands how backlinks are a beneficial aspect to their business site. Backlinks allow for an advantage over your competition, because learning how to use them effectively will provide your business with better rankings, and help build stronger relationships with your users/ visitors. What Does it Take to Build Compelling Backlinks? First, we must …
How Backlink Relationships Are Important to Your Users and SEO Read More »
Facebook‘s live feature gives business, advertisers, and regular users the ability to share videos with their intended audience live. This is a great way to show your followers an inside look at your business, promote products, and increase user interaction with your business over Facebook. Below are five major updates Facebook has added to their live …
Many current WordPress themes are either missing features, or are not customizable… until now. WordPress is introducing a new theme called Optimizer. This theme is extremely customizable and contains features such as: Fast load time Best SEO practices Mobile optimized Dedicated SEO options Good aesthetics Create Unlimited Landing Pages 100% Responsive Optimizer comes with 20 custom …
How Can I Create A Search Engine Friendly WordPress Site? Read More »
Google has recently updated the design of its maps on desktop, Android and iOS devices, making navigation much simpler for users. Certain variables that were considered “non-essential” have been removed and typography has been changed for transit stations, street names and points of interest. Once you zoom further into the map, areas of interest are …
Verizon announced this week that they officially bought Yahoo for roughly $4.83 billion. In February of this year, Yahoo announced they were exploring acquisition offers. Verizon will now consolidate Yahoo’s search, email, video, mobile, digital and advertising assets with it’s AOL entity. In 2015, Verizon acquired AOL for $4.4 billion which means Verizon will need to merge and combine …
Organic reach for businesses on Facebook is important but getting worse after their latest announcement. Businesses are having problems with user engagement as Facebook will be showing more personal posts over news stories to help keep that personal element. How is organic engagement on Facebook? On average, its less then 1%! Businesses want to reach their …
Creating and successfully launching a rebrand campaign can be a terrifying and daunting task, especially when you think about all the potential SEO ranking risks. The last thing anyone wants to happen after building their SEO presence is losing it all because the company’s name changed. Thankfully, as long as the proper steps are taken, …
Google has updated their Google Maps so users can check and edit details for venues listed on Google Maps in an alternative way. Now there are more ways of changing and adding data to Google Maps. Users can edit venue locations, add venue locations, and verify edits about the venues on Google Maps. In addition, …
More Ways to Edit & Add Locations on Google Maps Read More »
Are you noticing your Pay Per Click advertising landing pages getting tons of traffic but not many conversions? Your landing page copy could be to blame. The content on your landing page is one of the most important things when it comes to drawing conversions. Here are a few ways to improve the copy of …
Many people treat SEO and content marketing as two separate entities. While this is true, it does not mean that they can’t be used together to rank higher and create a strong online presence. While SEO ranks for the analytical aspects of your site like alt text meta descriptions and collecting numerical data. Content Marketing …
Why SEO and Content Marketing Be Used Together as One Strategy Read More »
Google announced last month through Google+ that they are going to start improving the Dynamic Search Ads feature in AdWords to allow for more relevant results. Dynamic Search Ads allow advertisers to create ads for products that are presented to users that share an interest in the product you are advertising for. However, the current …
Google’s Dynamic Search Ads Are Becoming More Relevant Read More »
Have you ever run into the issue where your Facebook ad was disapproved and you couldn’t figure out why? Chances are you broke Facebook’s 20% text rule for an image being used as an advertisement. Facebook used to prohibit ads that contained more than 20% text. Facebook once claimed that users preferred ads that contain …
Facebook Announces There Is No More 20% Text Rule for Ad Images Read More »
