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Month: June 2016

Marketing with Emojis

Emojis are becoming increasingly common in our everyday conversation that occurs on the internet. Most people thought that the use of emojis to communicate was just for Millennials. However, it seems that popular well-known companies are taking full advantage of emojis in the marketing world. Earlier this June, Facebook Messenger announced a whole new line …

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How Can Small Businesses or Nonprofits use Social Media on a Budget?

If you own or run a small business or nonprofit, you might not necessarily have the funds for marketing. Typically, you’ll run into these three issues: Owner is heavily involved Not enough staff or time Small budget If you’re the employee handling marketing, it can be stressful and overwhelming, but it doesn’t have to be! …

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SEO Keyword Research Tips

Everyone knows an essential part of doing SEO is your keywords. We cannot emphasize enough how important this is. It is one of the most valuable aspect when it comes to being found online. Keywords allow your business to be found, but also gives you an idea of who your audience is, what they are …

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Google’s Accelerated Mobile Pages Team To Integrate 3 New Types of Ads

Back in February, Google began displaying Accelerated Mobile Pages (AMP) in search results. Google introduced AMP pages following the success of Facebook’s Instant Pages, which brought Facebook users across different pages with very little wait times. The major aim for AMPs was to bring mobile users to news articles across the web with virtually zero load time, however, Google has …

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Optimizing Webpages

How To Optimize A Webpage Search Engine Optimization is a marketing technique focused on both the technical and creative elements required to improve rankings, drive traffic, and increase awareness of your site for search engines and readers alike. SEO may sound complicated, but in just a few steps, you can improve your pages ranking on …

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RankBrain Changing the SEO Landscape Faster than Anticipated

Google’s artificial intelligence algorithm is well known by now by the SEO industry; we have an understanding that RankBrain is supposed to significantly improve the user’s search experience, but what we seem to be having trouble understanding is how quickly this new AI is changing the SEO landscape. First, it’s important to understand how AI …

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Google Introduces New Tool That Calculates Websites’ Mobile-Friendliness

On June 2nd, Google announced on their small business blog that they will be introducing a new tool that allows web admins to check how mobile-friendly their sites are, in addition to desktop speed and mobile speed. While other services exist on the internet, including on Google Webmaster Tools, Google itself has never launched an …

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How Google Algorithms Help Users

Why Google Algorithms Are Helpful For typical queries, there are millions of web pages with helpful information, so Google has created algorithms to help show you exactly what you’re looking for.  Algorithms are computer processes and formulas that turn your questions into answers.  These algorithms rely on more than 200 unique “clues” that make it …

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New DuckDuckGo Features

DuckDuckGo is a search engine that prides itself on not tracking any of your search history and data. Over the years, DuckDuckGo has continued to grow and gain popularity within the online community. As they begin to gain more users, they are looking to improve the features and dimensions within their search engine. It is …

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Google AdWords Store Visits Measurement Now Available To 1,000 Advertisers

Tracking conversions and how well your AdWords campaign was actually working in the past could be a bit tricky. But now Google offers store visit data which measures in-store conversions from AdWords. Google’s store visits tracking data, which has helped close the online-to-offline attribution gap, was introduced back in December 2014. Since this time Google has …

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