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Month: June 2016

What are Googlebots and How Well Does Google Analytics Filter Out Bots?

Many people wonder how Google can find so many web pages and index them on their search engine, well they certainly do not hire people to search the entire web, that would take too long. Instead, Google created a bot search program called Googlebot to do the job from them. Googlebots are web crawling bots that continuously crawl the internet to …

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New Ways to Target Pinterest Users

Until recently, Pinterest advertising has been very limited. Advertisers had the options to target gender, location, device and language. Like Google, Facebook and Twitter, Pinterest ads will be receiving some necessary features. The social media platform announced, that by the end of this month, there will be three new options to target audiences. Customer list targeting …

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What Metrics Are Useful on Constant Contact?

When sending out a newsletter with Constant Contact, it’s important to understand how your audience interacts with it by studying the different metrics Constant Contact provides you. This helps you understand how to best approach each newsletter going forward to reach the widest audience possible. Using external data collected from using a number of different …

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How to Create A Mobile Content Marketing Strategy ?

Ever since the update for Google’s mobile-friendly algorithm came up, topics regarding mobile content and developing better marketing strategies have definitely been discussed. The aim is to find a way to better  reach this specific audience. Developing a mobile content strategy not only helps optimize mobile sites, but it also helps keep track of mobile …

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