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Day: June 1, 2016

Google AdWords Store Visits Measurement Now Available To 1,000 Advertisers

Tracking conversions and how well your AdWords campaign was actually working in the past could be a bit tricky. But now Google offers store visit data which measures in-store conversions from AdWords. Google’s store visits tracking data, which has helped close the online-to-offline attribution gap, was introduced back in December 2014. Since this time Google has …

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