Pinterest is adding four new features focusing on boosting their e-commerce functionality. The idea is to turn Pinterest into a social shopping platform that users would be able to gather ideas or products that resonate with them. They would then be able to purchase those items directly through Pinterest. These four new updates will help …
Strong evidence collected by staff members at the G-Squared Interactive shows that a Google algorithm update occurred during the month of June. According to Glenn Gabe, a member of G-Squared Interactive, there has been some major volatility in search rankings. Some websites are climbing in rankings and others are falling rapidly. Gabe referenced specific dates, …
Have you checked into places on Google Maps recently? If so, you may have noticed that Google now prompts you to enter information about the place you are visiting. The reason for these questions is that Google wants to know ‘attributes’ of the business. Attributes consist of descriptive content including, services of the business, accepted …
Why Is Google Mining Local Business Attributes ? Read More »
It only felt like a few months ago that Bing introduced a speed test widget to their search results page to test their internet speed, and now Google has begun testing their internet speed. Allowing their users to test their native internet speed is a step forward in their plan to optimize their search engine …
Google is Testing a New Internet Speed Test Tool in Search Results Read More »
The key to SEO is to optimize your business’s site and bring on more conversions and visitors. Your job is to produce the content that will deliver these results. What happens when you miss essential elements that could be making the difference between an efficient content strategy vs one that is ineffective and is simply …
4 SEO mistakes you have probably made in your content strategy Read More »
While you’re checking your Google Webmasters Tools, you notice that your crawl errors page is full of 404 errors! But don’t fret just yet, check through the 404 errors to see how they do and don’t affect your site. Having 404 errors are common to have since the internet is always in flux and doesn’t …
You probably already know how important it is to have a strong, standout call to action (CTA) in every email that you send out. But do you know the different types of call to actions that you can use beyond the standard “Click Here” or “Shop Now” button you see on every email? It’s time to get …
5 Call to Actions to Include in Email Marketing Campaigns Read More »
Google’s Answer Box has been a wonderful addition to the search engine giant for users. This is because the Answer Box has provided the information users are searching for instantly. Yes, Google has been doing that for years but with the Answer Box, users can receive their answer without having to go to different websites …
Can You Optimize A Website For Google’s Answer Box? Read More »
Roughly 1 percent of searches on Google are symptom-related. This may seem like a small number of searches, but in actuality it is millions. On July 20, 2016, Google released information regarding an update that will help users navigate difficult health content on the web and will hopefully provide them with detailed information regarding their …
Google Update Provides Instant Medical Information for Symptom Searches Read More »
The Facebook team made their way out to France last week to showcase their new advances in advertising technology at the Cannes Lions International Festival of Creativity. The festival, which celebrates the biggest names in advertising, was headlined by Facebook, as they set up shop along the beach in Cannes with a prominent base of …
Facebook to Begin Using Four New Mobile Ad Formats Read More »
Attention Mac user, Bing has finally released an Ad editor compatible with Mac’s IOS. They announced last November that Bing Ads had begun work on a Mac version that would be ready for advertisers by summer 2016. Bing released their “Bing Ads Editor beta “to a select customer base” a while back and on Wednesday …
Bing Finally Releases Ads Editor Beta for Mac Users Read More »
A Google My Business listing is critical when it comes to local SEO. It helps your site appear in local search results for queries similar to your products or services, and it’s free! Google Places is the new local Yellow Pages; and since the internet is so accessible today, there are very few people who …
Google announced that they are using their RankBrain machine learning system to process every query the search engine receives and a lot of queries are getting changes in rankings. Last year Google used RankBrain for less than 15% of queries but now it’s involved in every query and affects the actual rankings for a lot …
As much as we’d like to, we’d love to be in control of what happens to our emails once they hit your inbox (if they even do in the first place). We’d gladly have everyone in our distribution list open it, click through it and result in a conversation. In a perfect world… When it comes …
What You Can and Can’t Control in Email Marketing Read More »
Link building is what Google Penguin’s algorithm looks for and, depending on why type of internal and backlinks are found on your website, your site is ranked accordingly (along with a slew of other ranking factors). Yet some companies will do anything they can to improve their organic search results — including Black Hat SEO …
The essential purpose of search engine optimization is making sure your client’s site comes up on top. Ranking first on Google involves a plethora of things that you must address for your client. What makes them the primary site, when users search local businesses? Obtaining the client was easy, but now how do you set …
How Do You Know You are Providing The Best Content for Local Businesses? Read More »
Yesterday, on June 21st, Google announced on their blog that they have recently updated their notification settings on Google Analytics to now include additional alerts for users whenever their sites’ security has been compromised. These new updates will specifically target malware and ‘phishing’ attacks in the hopes that website admins can make the proper safety steps …
Google Analytics To Begin Alerting Users When Their Site’s Hacked Read More »
Internal Linking A key SEO tactic is internal linking, which helps both search engines and users alike. Internal linking is a link from one page to another on the same website. For search engines, it allows the website to send clear signals of relative importance on each page. For users, it helps them find pages …
Google has confirmed that they will now be incorporating an ad within their local pack. The local search results which previously shrunk from 6-3 may now only have 2 natural organic placements left. The exact time and placement of this ad has has yet to be determined but the fact is, an impact is to be …
One of the most obvious qualities of search optimization is that it’s constantly changing. With advancements in technology and new ranking algorithms being released, large and small businesses must always be updating their SEO strategies. One of the main aspects of SEO that should remain static is keeping your brand or business adaptable. Creating high-quality …
