Google is currently beta testing a new travel app called Google Trips. The new travel app is currently being tested by members of the Google Maps Local Guides program and is reported to be ready for launch fairly soon. What is Google Trips? Google Trips will be able to showcase a list of your past …
Optimizing for a higher click-through rate (CTR) allows users to attract more clicks to their website as well as conversions. In regards to organic searches, many people don’t even think about optimizing for CTR. In fact, Google only gives users a sampling of 1,000 queries in the Search Analytics section of the Search Console. In Analytics, …
Say what? I know what you’re all thinking: “How can this be? This is all we’ve ever known. This is everything we’ve worked towards!” Don’t freak out just yet and here me out when I say that, although it’s a great accomplishment to be the number one search result for a given keyword in Google, it’s not …
Search Engine advertisers can now add callout and review extensions to Bing Ads. Last week, Bing rolled out this feature to everyone, with the exception to Hong Kong & Taiwan. Call Out Extensions In both their campaigns and ad groups, users are able to add up to 20 call out extensions. For extensions to show at …
