Internal linking is extremely important when practicing SEO because it helps Google to determine which pages are important. However, trying to determine if the anchor text is just as crucial can be quite tricky. Shaun Anderson from Hobo Web tested out several pages that used internal linking with keywords as the anchor text. While these …
Does Google Look at Anchor Text When You Add Internal Links? Read More »
For any business owners with a website, one of the most important tools to use is Google Analytics. This tool will tell you if all the SEO efforts you put into your website are actually working. To better understand your marketing performance, we’ve put together a list of reports to use. We now live in …
It was announced late last week that the Google app for iOS is now faster. The new update to the Google app now features a faster loading time along with new features that are designed to help users save time and arrive at their desired information more quickly. It is estimated that the quicker load …
The ever-changing search engine result page within Google has another revelation. When making food-related searches, Google is showing image thumbnails on the main search result page. Google has been testing this feature out one way or another for the past couple of months. This update doesn’t seem to be related to the new rich cards feature available …
Food-Related Queries Now Displaying Image Thumbnails Read More »
Google Chrome has a handy tool that can help web developers, SEO managers, and people who are interested in website design. This extension, that can be added to your Chrome browser for free, is called BuiltWith Technology Profiler. What this extension does is that it shows the user almost everything about the website they are currently …
What is the first thing you see when you look at a Facebook page (whether it be a personal or business page)? Their cover photo. Business cover photos should be relative to their company’s brand. Since the cover photo is one of the most noticeable parts of a Facebook page, it is important to a …
What Type of Cover Photo Should I Use for My Businesses Facebook Page? Read More »
Local searches are growing 50% faster than mobile searches overall and now a third of all mobile searches are local. In the “mobile era” Google has started getting serious about adding ads to Google Maps. Google has been experimenting with ads in the maps for a couple of years now, and earlier this week at …
The biggest obstacle in email marketing is getting subscribers to open up their emails in the first place. Businesses are often faced with the reality that a very small percentage of their contacts actually see their newsletters. Unfortunately, a large number of email security softwares will automatically filter out newsletters, as they will mark them as …
It was officially announced on Twitter yesterday that @names, URLs, & Photos will no longer be included in the 140 character limit. The usage of @names will go into effect immediately but page URLs and photos may take up to two weeks before it is implemented. Why Is It Important? Previously, attaching photos or inserting …
Names, URLs, & Images Not Included in Twitter’s 140 Limit Read More »
When a user looks for hotels on Google, hotel results show up on Google Maps. When one clicks on a hotel listing, it will show you information about the hotel as well as reviews. Now, not only does Google provide reviews from themselves, but as well as additional reviews from third-party websites including Booking.com, Priceline.com, …
SEO is one of the most misunderstood and misinterpreted terms in the marketing world. It stands for Search Engine Optimization and is the term for all of the methods that can be utilized to ensure the visibility of your website and its content. It is also a very important marketing outlet that can bring your …
Earlier today, Google officially announced Expanded Text Ads will be available to advertisers later on during the year. The Expanded Text Ads will now be able to appear across all devices and will be optimized for the screen size of smartphones. They are shared in the blog post that there are currently trillions of searches on …
Google Offically Adds Expanded Text Ads for All Devices Read More »
Everyone knows that including images in your site will be more visually appealing to the user and it will bring more traffic to your site. When doing so, what usually can be forgotten is to include alt text for images. This becomes prominent when Google crawls the site, but if no alt text is put …
How Alt Tag and Title Tag Optimization Help with Image Searches Read More »
There are a number of great blogging platforms out there for those who are looking to be heard across the Internet, but when it comes to customization, integration and all-around user friendliness, WordPress is a clear winner. So if you’re like the thousands of others who are looking for a better blogging experience that Tumblr …
If you’re stuck in same old SEO routine, it’s time to follow the newest algorithms and updates to ensure your website is properly optimized. Focus on three components – basic SEO, keywords, and content optimization. Basic SEO Install & Verify Google Analytics Google Analytics is an extremely important tool as it allows you to track …
In March, there was a survey reported by Wibbitz on video consumption and consumer’s video advertising preferences. The survey showed that there has been an increase in users watching videos online which most of that is contributed to the increase of mobile devices. There are several different ways that consumers prefer to watch videos online and it …
For those who know about SEO, we know all about the basics to improve our website’s search results and increase our conversions. While the phrase, “content is key”, is true, we need to ensure it’s content that your audience is looking for. Below, are a few approaches that you may have ignored when understanding what …
What Other Approaches Can I Use for Creating Content? Read More »
As the virtual market becomes more popular, the use of voice search is growing. Google CEO Sundar Pichai said during his Google I/O Keynote that 20 percent of queries on Google’s mobile app and Android devices is coming from voice searches. Sundar spoke about this topic when introducing Google’s new Amazon Echo competitor, Google Home. …
Google Search Console is continuing to evolve right in front our eyes with some latest updates including it’s integration with Google Analytics and new voice over metrics. Now, one of the most asked for features from webmasters is now live. Google announced that “Property sets” within Google Search Console now allows you to group various sites together …
When marketing your business, it’s best to cast as large of a net out as possible while trying to entice potential customers. Therefore, it’s essential to target as many demographics as possible. While some services may be more applicable with certain demographics than others (example: landscaping companies likely won’t find much success marketing to city-bound …
How Do I Add Google Language Translator To My Site? Read More »
