Increasing traffic to your website, and hopefully leads as well, is what SEO is about. The lion’s share of the job will take place online. But there’s always more to do, and sometimes the best ideas for local SEO come from answering the question, “How would we market this if we couldn’t use the Internet?” …
How Can Local SMBs Help Their Online Traffic, Offline? Read More »
Google has now issued new warning signs to site owners if their website is not mobile-friendly. These warning signs are visible in mobile search results but only to the site owner. Google can only provide this information when they are certain that the searcher is the site owner. Site owners will typically see a snippet …
Over the past few years, Pinterest has grown from a visual social media channel to a heavily used search engine. An estimated 100 million users are utilizing Pinterest’s search engine to find creative and compelling content to pin to their boards. In order to utilize Pinterest to drive more traffic to your website, businesses should …
Creating unique and relevant content is one of the most important SEO strategies we must follow when it comes to being found on search engines. Coming up with an idea that will produce an exciting, engaging post can be difficult. To continue productivity and get motivated for your next post, we’ve generated a list of …
The Products tab in AdWords is getting some more functionality as Google enhances this option for shopping campaigns. Managers will now see “Product Status” and “Effective Max CPC” in the Products Tab. Product Status – This feature lets users know if a specific product is ready to serve, is disapproved, excluded or out of stock. …
Google Enhances AdWords Products Tabs for Shopping Campaigns Read More »
As anyone in marketing knows, some advertising campaigns work better with certain industries than others. For instance, a viral social media campaign may not be as successful for a plumbing company as it may be for a new nightclub. This marketing principle also applies for Google AdWords. Businesses use AdWords to reach a wider audience. Of …
When to Use a Search vs. Display Network Campaign on AdWords Read More »
It can be perceived that the only social media platform for B2B (business to business) companies to use is LinkedIn. Trackmaven recently gathered information based on B2B’s performance on different social media platforms. While they did report that LinkedIn was used by 94% of B2B marketers, their results also show an increase in on other …
Google has been caught testing single reviews and the Google local 3 pack. According to Peter Meyers from Moz, Google is now testing displaying review snippets in the local 3-pack in search results. Google shows 3 local results in the main search result section which is commonly known as Googles local 3-pack. This was updated …
This past week on March 28th, 2016 Google updated their search quality rating guidelines. This update is the first published update to the public since Google released the document four months ago. When the full version of the quality rater document was released in November, it had 160 pages but now the revised version is …
It’s been over a month now since Google changed up the search results pages to no longer include side-rail ads. Business owners and SEOs knew it would change up the search results game, but no one knew how drastic of a change it would be. Turns out, we’re already noticing the side effects of the …
Google is currently testing two new updates to the customer reviews feature for search. The first update would allow users who are unfamiliar to the Google ecosystem, the ability to leave reviews on local businesses without having a Google+ account. Prior to the update, if a user tried to leave a review on a local …
Google Testing New Updates to Review Display & Posting Read More »
According to SimilarWeb’s Global Search Marketing Report, search drives 10x more traffic to shopping sites than social media. This report is based on several metrics surrounding paid search and displays the breakdown of traffic from a wider range of sources. While many people believe email and social media are crucial in driving traffic, search actually …
‘Search’ Remains the Most Popular Source of Traffic to Mobile & Desktop Read More »
Videos are great ways to show a user content while diversifying a page. Diversifying a page is important because instead of just words on a screen, the user will see pictures or a video to show what the site is trying to get across. In addition, it is more aesthetically pleasing to the eye of a …
Google recently expanded on its documentation on improving your local ranking in search results. Some obvious ways to improve are verifying your Google My Business page, including accurate information, adding pictures and managing reviews. Below, are more detailed ways you can improve your local Google ranking. Relevance This means how accurate a local listing is …
How Can I Improve My Ranking in Local Search Results? Read More »
