Month: April 2016

When to Use a Search vs. Display Network Campaign on AdWords

As anyone in marketing knows, some advertising campaigns work better with certain industries than others. For instance, a viral social media campaign may not be as successful for a plumbing company as it may be for a new nightclub. This marketing principle also applies for Google AdWords. Businesses use AdWords to reach a wider audience. Of …

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B2B Performance on Social Media

It can be  perceived that the only social media platform for B2B (business to business) companies to use is LinkedIn. Trackmaven recently gathered information based on B2B’s performance on different social media platforms. While they did report that LinkedIn was used by 94% of B2B marketers, their results also show an increase in on other …

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‘Search’ Remains the Most Popular Source of Traffic to Mobile & Desktop

According to SimilarWeb’s Global Search Marketing Report, search drives 10x more traffic to shopping sites than social media. This report is based on several metrics surrounding paid search and displays the breakdown of traffic from a wider range of sources. While many people believe email and social media are crucial in driving traffic, search actually …

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How Can I Improve My Ranking in Local Search Results?

Google recently expanded on its documentation on improving your local ranking in search results. Some obvious ways to improve are verifying your Google My Business page, including accurate information, adding pictures and managing reviews. Below, are more detailed ways you can improve your local Google ranking. Relevance This means how accurate a local listing is …

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