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Month: April 2016

Order IDs Used To Reduce Double-Conversion Counting In AdWords

New tracking IDs can now be included into your AdWords conversion tracking to prevent against duplicate conversions. For those that are unaware, online marketers track conversions within Google Analytics & Google Adwords to monitor their progress. Tracked conversions can be set as any sort of website action that is desirable by the company. One important …

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What is Mention?

Mention is a program that is used to observe and monitor thousands of sources in “real time” anytime something is said about your company or brand. From tagging on social media to reviews on Trip Advisor, Mention will pick up your company or brand. Who is Using Mention? Anyone can use Mention, but the media monitoring …

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Google Mass Penalizes Sites For “Unnatural Outbound Links” Over Weekend

Link schemes, or buying unnatural links has been a violation of Google’s Webmaster guidelines for quite some time now. The reason certain websites practice these “black hat SEO tactics” is to manipulate Google’s page rank, which, in turn, boosts the site’s visibility on search engine results pages. While sites have been penalized for this before, Google took …

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