Day: April 22, 2016

Why “Near Me” Search is Important to Multi-location Businesses

As search becomes increasingly more mobile, not only are local searches on the rise but so are “hyper-local” or “near me” searches. In fact, as Google has noted, “near me” searches have doubled in 2015, making them one of the most rapidly growing local searches. But what does this mean for businesses with multiple locations? …

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Facebook Expanding Its Algorithm Factors to Include Viewing Time

Facebook’s algorithm previously factored in user interactions such as ‘liking’, sharing and commenting to determine the most relevant posts to display to its users. This week, Facebook introduced its new algorithm, which, in addition to its previous factors, will now include viewing time. Viewing time is the amount of time Facebook estimates that users will spend …

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