Day: April 5, 2016

When to Use a Search vs. Display Network Campaign on AdWords

As anyone in marketing knows, some advertising campaigns work better with certain industries than others. For instance, a viral social media campaign may not be as successful for a plumbing company as it may be for a new nightclub. This marketing principle also applies for Google AdWords. Businesses use AdWords to reach a wider audience. Of …

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B2B Performance on Social Media

It can be  perceived that the only social media platform for B2B (business to business) companies to use is LinkedIn. Trackmaven recently gathered information based on B2B’s performance on different social media platforms. While they did report that LinkedIn was used by 94% of B2B marketers, their results also show an increase in on other …

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