As anyone in marketing knows, some advertising campaigns work better with certain industries than others. For instance, a viral social media campaign may not be as successful for a plumbing company as it may be for a new nightclub. This marketing principle also applies for Google AdWords. Businesses use AdWords to reach a wider audience. Of …
When to Use a Search vs. Display Network Campaign on AdWords Read More »
It can be perceived that the only social media platform for B2B (business to business) companies to use is LinkedIn. Trackmaven recently gathered information based on B2B’s performance on different social media platforms. While they did report that LinkedIn was used by 94% of B2B marketers, their results also show an increase in on other …
Google has been caught testing single reviews and the Google local 3 pack. According to Peter Meyers from Moz, Google is now testing displaying review snippets in the local 3-pack in search results. Google shows 3 local results in the main search result section which is commonly known as Googles local 3-pack. This was updated …
