March 29, 2016

Optimizing for ‘Micro-Moments’

Google emphasizes that brands must be ready for a consumer’s “micro-moment.” So what exactly is a micro-moment? According to Google, these are “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” Mobile is a key driver of searches that reflect a consumer’s micro-moment. Mobile is the key […]

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