Google’s latest move in testing clickable phone numbers is just another indication of how many people are using mobile devices for search these days. Although click-to-call has been an option for AdWords campaigns for years, users have recently reported seeing click-to-call phone numbers in their organic search results. The numbers seem to be appearing below …
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While mobile search continues to increase, more businesses are beginning to focus on a marketing strategy that targets mobile activity. On a global scale, mobile users actually exceed desktop users. This means that there is a larger opportunity to generate business value from effective mobile marketing. Marketers are now changing their approach and will continue to …
Google is experimenting with a new card carousel in search results. This carousel will allow “local business cards” in search results, which features content from local businesses at the top of Google’s search results. These tests are also the first time that Google has introduced animation or GIFS on to search results page. Google has …
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